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This is the type of plan that you create in order to outline every single SEO strategies that will be used. Businesses that wish to increase their website's traffic benefit greatly from having one as it can be used to cover everything from how social media should be used and what content should be created. Every action listed in this type of plan is pointed out in detail to ensure that everyone involved knows what to do to increase search engine optimization.
There are three types of SEO: on-page, off-page, and technical. On-page focuses on the content that's "on the page" of your website and how to improve it to boost your website's ranking. Off-page focuses on the links from other content across the internet that are directed to your own site. Technical SEO focuses more on how everything on your webpage is set up for better search engine ranking. You can choose to strategize around all three or you can decide to put all your efforts into one or two types of SEO.
Your plan should be able to point out all of the topics that everyone should be writing about. The way to go about in deciding what topics to go for will depend on the type of product or service you are offering to customers and clients. What you can do is narrow it down at least 10 to 15 short-tail keywords that are both important to you and are associated with what your business is offering. Then rank this list in order of priority, based on its monthly search volume and its relevancy.
Now that you have an idea on what topics should be focused on, you'll need to develop long-tail keywords that dig even deeper. Long-tail keywords are less competitive than short-tail when it comes to the number of searches, and is very useful for attracting customers with varying and specific interests or concerns regarding your products and/or services. When considering which ones to use, make sure that they are relevant to the topics you've decided on and the volume of traffic when it comes to the keyword search.
This is where you outline what kind of content should be created that focuses on the SEO strategies developed. Consider everything from how short and long-tail keywords should be used to what kind of subtopics should be included. Also, you can choose to come up with a specific format that everyone should follow to ensure that the quality of every write-up is consistent.
The purpose of link-building is to attract inbound links from your website to everywhere else on the web. You'll need to develop a plan on how you can increase the number of links to increase your site's overall rankings. You can consider doing things like negotiations sharing your links with competitors while you share theirs or relating your content to current trend or events. Think of all possibilities and prioritize the ones you think that are the most effective.