How To Use Business Cards Effectively?

With the dawn of modern digital technology, you might be tempted to think that business cards have become obsolete. Despite the fact that almost all business operates digitally, business cards have remained one of the most effective forms of business networking tool helping different types of businesses increase their number of clientele.

Advantages of Business Cards

Although you may think that business cards do not actually matter anymore, its amazing advantages is never far behind from that of doing business digitally. What is great about it is that it can be kept handy and available at all times. You do not need to access your smartphone, laptop, or tablet. So whenever you are with a prospective client, all you have to do is reach for your wallet and hand in your business cards. Other benefits of business cards are as follows:

  • An effective brand recognition tool that lets prospective clients know about you and your business.
  • It provides prospective clients your business contact details.
  • It is handy and can be easily passed around from one person to another.
  • A great way to show off your sense of style, personality, and work. Take a look at the following professional and modern business card designs:

 

Modern Blue Business Card

1

graphicriver.net

 

Sleek & Stylish Orange Accent Business Card

2

businesscardjournal.com

 

Dark Minimal Typography Business Card

3

businesscardjournal.com

 

Multimedia Designer Business Card

4

jukeboxprint.com

 

One of the most common reasons why business cards are able to maintain their importance in the modern and digitalized world is that a lot of times people become forgetful. Think about the number of people you meet only to forget their names at the end of the day. The bottom line here is that your business card is a sort of physical record that people can keep with them at all times.

Using Your Business Card Wisely

Did you know that a number of marketing experts consider business cards as a roadmap to more opportunities? There is a lot of truth to it because it is a great tool that leads to new business partnership and increased in the number of clients and sales. Although elegant business cards play a crucial role in attracting prospective clients, the vital information found on your card gives them something to remember later should they decide to transact business with you.

So, how do you maximize the use of your business card? In this section, we will provide you with a guideline on how you should use them wisely and effectively.

1. Always Keep Your Business Card Handy

Make sure that every time you leave, you always have your professional business cards with you. Although you can put a few in your wallet, it is always a smart idea to keep a small box in your office or in the glovebox in case you run short of business cards. You will never know when you can meet a potential business partner or client, so make sure to keep them handy at all times.

2. Exchange Business Cards with Other Entrepreneurs

Whether you are attending a one-on-one meeting, convention, trade show or any forms of social events, make sure not to miss the chance to give out your business cards to potential clients and referral sources or exchange with your fellow entrepreneurs. If you want to save some cash, you may want to download and use our printable business cards.

3. Add a QR Code or SKU

This utilizing these strategy allows you to track down the rate on how people are compelled to your call to action. A smart way to ensure it is to motivate prospective clients to take advantage of the discounts and coupons in your website.

4. Add Your Photo

Remember when we discussed how prospective clients tend to forget the people they met at the end of the day? Adding a photo of yourself on your modern business cards helps clients remember your name and face long after they have met you. Adding a photo is a great way to increase the positive impact on client’s awareness of your business brand. Check out these awesome business cards with photos:

 

Photographer Business Card

5

creativemarket.com

 

Photography Business Card

6

creativemarket.com

 

Tutor Business Card

7

graphicriver.net

 

Key Elements of an Effective Business Card

No matter if you are a business entrepreneur, photographer, doctor, teacher, or salesman, it is highly essential to think of strikingly beautiful luxury business cards that would wow any potential clients. If you want to leave a wow factor and a great and lasting impression, make sure to familiarize yourself with the key elements of an effective business card:

1. Relevance

As an entrepreneur who wants to boost brand awareness and recognition to your target market, it is extremely important to make sure that the aesthetic design of your business card is relevant to your brand and profession.

 

Math Teacher Business Card

8

zazzle.com

 

Architect Business Card

9

graphicriver.net

 

2. Logo

A logo is considered to be the face of your company or business. That is why it is essential to include your logo as identification of your business brand. So make sure to choose a strong and effective logo to go with your business card.

 

Fitness Logo Business Card

10

graphicriver.net

 

Colorful Business Card Logo

11

behance.net

 

3. Vital Information

An effective business card should always include the following information: name, title, company name and address, contact numbers, personal email address, and company email address. Customers will use this information to contact you.

 

Architect Business Card

12

graphicriver.net

 

Funny Handyman Business Card

13

shutterstock.com

 

4. Size and Design Elements

Commonly, the size of a standard business card is 2″x 3.5″. However, the other design elements, such as the fonts and colors must be pertinent to your business brand and other marketing materials.

 

Final Thoughts

When handing out your business cards to potential clients, it is highly important to always keep in mind how beneficial it can be in the promotion of your business and company. With the right business card strategy, you will surely enjoy the awesome advantages that come with it. If you will need more choices on business card designs and styles, make sure to check out our collection of the best business card templates of 2017 or sample business cards.