Both employees and employers know that a company has to have policies and procedures that contain rules that they have to follow. With the help of these policies and procedures, both employees and employers can ensure the company’s stability as well as make certain that order is maintained within the workplace.
So in the event that new policies have to be made, or if older policies have to be updated, then those in charge of making them can use policy templates. With the help of policy templates, one can ensure that they can draft the rules and procedures that both employees and employers can adhere to.
What is a social media policy?
A social media policy is a set of rules and procedures that tells employees of a particular organization how they should conduct themselves online. With it, a company’s reputation may be safeguarded from any negative perception, as well as encourage employees to responsibly share the message of the company.
Considering that social media evolves fast, social media policies have to be updated on a regular basis. So if you’re going to make one, then you’ll have to make sure that it provides your employees with clear and straightforward guidelines regarding what they can and cannot do within social media sites or in their social media pages.
Benefits of a social media policy
Whether you’re running a big or small business, you must state how your employees should act when it comes to using social media. Otherwise, if they’re allowed to just post about anything regarding the company, then your employee might just do so in a way that could make you and your business look bad. So here are some benefits of having a social media policy for your business:
- It helps protect the reputation of your company. As discussed earlier, having a social media policy can prevent your employees from sharing anything that might make your business look bad in the eyes of the public. So this should outline how employees are to represent the company online. In this regard, a good social media policy should also tell employees what actions to take in the event that a mistake was made.
- It can defend against legal troubles and security risks. With social media policies, it can help prevent your company from becoming the target of potential legal troubles as well as security risks by outlining these potential threats as well as how to avoid them. Your policy should also explain what the employee should do in the event that he or she has placed the reputation of the company at risk, or if he or she falls victim to malicious software that could harm or take important company information.
- It empowers employees to share company messaging. Social media is a great way for you to advertise your business to others. And the best way to do this is through your employees. So with clear guidelines, companies can ensure that their employees understand how they can use social media in order to promote the business. To do that, your policy has to outline the best practices for sharing company content online as well as how the employee should comment about them.
What your social media policy should include
When you’re making your social media policy, be sure that the following are included:
- Rules and regulations. This should be obvious as you want to be able to outline your company’s expectations when it comes to the behavior and conduct of your employees when they’re using social media. A good example is a rule that states that the employee is not allowed to use profanities or post about any controversial opinions regarding the company. So if you want to make sure that your employee doesn’t talk badly about your business, then you’re going to have to state that in your company’s social media policy.
- Roles and responsibilities. This section should outline who is responsible for specific social media governance tasks. This section is typically divided into two columns. One column contains the specific social media responsibility and the second column should contain the person that’s responsible for governing that responsibility, such as a branch manager or anyone with a managerial position.
- Potential legal risks. To help stay away from any sort of legal blunder, your policy should provide clear guidelines for handling any areas of concern. So you’re going to have to discuss things like how your employees are going to credit original sources if they are riposting or borrowing content from another source, define what information is confidential and non-shareable, and provide disclaimers when publicly commenting on content that relates to your business and identifies them as employees.
- Social media security risks. Every business knows that there’s always going to be social media security risks that could potentially threaten their company. So companies have to be very vigilant when it comes to protecting themselves online. By warning employees what these threats are, how to avoid them, and how to deal with them, it can help prevent these risks from having any major effects on the business. So your guidelines have to include how employees make safe and secure passwords, how to avoid malicious threats, and how they should respond in the event that the company’s security is breached or attacked.
- Accountability. Both employees and employers know that they’re responsible for whatever they post or publish online. Just remind these people that they have to exercise caution and use common sense whenever they’re posting about anything related to the business on their personal web pages or if they’re posting it on social media sites.
If you would like to know more regarding social media policies, then you can go through our articles that should give you more information on how you can make them. You can also find templates that you can use to make social media policies for your company.