A product manager is the employee of the company that is responsible for the proper execution of all the activities concerning the product life cycle. This job position require commitment in understanding all the processes that are involved in the creation of products. Product managers focus on the efficiency and effectiveness of all the activities that are done to assure that the product will be done as to how it was envisioned.
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Initial Work Functions of a Product Manager
There are a lot of processes that are involved in product creation. The employees that are involved in this process works on the different aspects and levels of the product life cycle which includes the following:
- Market research is the first thing that is done in the life cycle of products. Product managers need to know what the clients need and are willing to buy first before creating a product that will best fit for those needs.
- Creating a product vision comes next. This is where different sectors of the company gather together to give insights, idea and opinions about the product conceptualization in which a product manager should take note and consider.
- Product research comes after this. This is to assure that the product to be created is safe and is truly usable and functional. Products of the same kind being offered by competitors may also be studied by product managers in this phase to assure that the new product can compete with what is already existing in the market.
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The Creation of the Product and More Works for a Product Manager
Once the first phases of product creation has been done, there are still more works that await the product manager. The next things to do are as follows:
- The production comes after all the primary steps of the product life cycle. Samples of the products are tested for quality before it can actually be out of the market to be available for consumption.
- The product manager’s responsibilities are far from over even when the product has been released. He or she needs to work with the marketing, sales, and other departments to assure that the product is performing well in the market and that it can provide customer satisfaction.
- Product Managers also need to know results of customer feedback and suggestions to make necessary changes for the product.
Product managers need to maintain a professional relationship with all the people involved in these processes of product creation. The entire product life cycle is the entire work frame of a product manager. Hence, a competitive and goal-achieving individual must be hired for the post. Aside from product manager resumes, you may download our Sales Manager Resume and use it as a reference should you want to apply in the field of sales.