What Is a Product Manager Cover Letter?
A product manager cover letter is a written document that a prospect uses to apply for a product managerial job. This document showcases the prospect’s skills, achievements, and experiences to convince the reader that he or she is perfect for the job.
How to Write a Product Manager Cover Letter
According to the Bureau of Labor Statistics, managerial jobs have the highest median annual wage among major occupations in 2019. If you’re planning to work as a product manager, our tips below will help you in writing your cover letter.
1. Get Acquainted with the Company and Their Products
Since you’re applying for a product managerial position, it’s important to acquaint yourself with the company and its products. Are they selling pharmaceutical products? Or are they developing digital products such as software or mobile apps? Also, try to understand what these products are for.
2. Know the Person on the Receiving End
Other than knowing the company as a whole, you should also know the person who’ll receive and read your letter. It’s not good to get the recipient wrong, it will cost you the chance of getting hired. As you’re acquainting yourself with the company, be sure to get the name of the HR manager as well.
3. Introduce Yourself in the First Paragraph
When you begin writing your application letter, make sure to follow the ideal flow of the content. It’s just like engaging yourself in a formal conversation, introduce yourself first before proceeding to the details. Aside from your name, also mention where you found out about the job vacancy.
4. Explain Your Credentials in the Second Paragraph
After the introduction, proceed to explain your skills, key competencies, and achievements. You can also mention here relevant work experiences. Use this paragraph to sell yourself to the reader. However, make sure that the details you write here are different from the ones written in your resume.
5. Thank the Reader in the Third Paragraph
Make your formal letter courteous and polite, especially in the last part. Don’t forget to thank the reader for going through your letter. Considering how many documents they’re dealing with each day, they will really appreciate even the smallest acts of gratitude.
Why are cover letters important?
Cover letters are important because it explains why a candidate thinks he or she is perfect for a specific job. Since it is written in narrative form, cover letters also show how much effort the candidate put into writing it.
What do product managers do?
- They develop strategies for the planning, implementation, and marketing of products.
- They analyze the market and the competition to ensure their strategies are unique.
- They set product prices that ensure the company meets its revenue goals.
What are some tips to help you get a product manager job?
- Identify common consumer problems and propose solutions.
- Point out roadblocks that might hinder you from solving the problem.
How much do product managers earn?
According to the website, Glassdoor, product managers earn between $71,000 and $146,000 annually, with a median amount of $109,000.
Do product managers need to earn an MBA?
No, they don’t. While getting an MBA will help you learn a lot of new skills, you only need to be good at researching details, communicating with people, and managing resources to become a product manager.