There was a time when Reebok sold more shoes than Nike. Then the 80’s happened with MTV and Madonna telling people to get “physical” with one fitness craze after another. Nike’s marketing department saw its chance and launched the “Just Do It” campaign. Raking in more than $9.2 billion in sales less than a decade later, it was a campaign borne out of one of the best marketing plans ever put together. Want to produce a marketing plan that may not be as iconic (yet) but no less effective? Just Do It.
5 Steps to Create a Marketing Plan
Step 1: Know your niche.
Before drafting your marketing plan, you need to target your niche. Without a good understanding of the specific audience you want to attract, your plan won’t have a backbone. For instance, if your business sells coffee and breakfast meals, then you should be appealing to the 9–5 workers or college students around town.
Step 2: Identify your marketing channels.
After targeting your potential consumers and the right branding, you should be able to choose the best possible marketing and advertising channels. There is no single best answer. What’s fitting for other companies may not be the best strategy for yours. However, marketing channels will generally include print ads, email, posters and events with campaigns extending to social media platforms.
Step 3: Know the competition.
Most products and services aren’t straight-up original. Something will always be an upgraded version of something else which means that you would always have competitors. Small business owners rarely take time to do a competitive analysis or at least determine the competition in a different industry that is just as capable of competing for the same target market.
Step 4: Gather the best people.
You may have spent years in the marketing industry and colleagues may consider you the best person for coming up with winning marketing strategies but your expertise may be more useful if you focus on the bigger areas of your business. Build a team of individuals who are hungry, with fresh ideas you can use to create a phenomenal campaign.
Step 5: Just do it.
Build that marketing plan and remember that the most successful campaigns are compelling and borderline hard-hitting. They have a social conscience. Connect to a customer on an emotional level which is hard to ignore. Be aware of what’s happening around you and plan according to the now and don’t ignore the power of diverse and socially conscious advertising.
9+ Marketing Plan For Small Business Templates
1. General Marketing Plan Template
Having a marketing plan is crucial to making a business successful. Plan, attract and keep your customers by developing a well-written marketing plan. You can also use this General Marketing Plan Template which runs in Google Docs, MS Word, and Pages. Print the template in any mobile or computer device.
2. Marketing Plan for Small Business Template
Gearing up to get your small business off the ground? Take advantage of this Marketing Plan For Small Business Template, professionally designed to go with a company’s business plan. Strategize how you’re going to sell your products by completing a well-thought business marketing plan. Get ready to win more customers and keep your profit growing.
3. Retail Marketing Plan Template
If you’re a fairly young retail business, you’re going to need the right tools to sell products and make your business grow. Come up with a marketing plan and incorporate it with your business plan. Better yet, download this sample retail marketing plan. Feel free to print the template in any of your preferred formats.
4. Small Business Marketing Plan Template
Is your business ready to hit the ground running? Maybe you think it is, although it would be wiser for you to have a marketing plan before you launch your products or services. Get this Small Business Marketing Plan Template in Google Docs, MS Word and Pages to have a proper headstart in writing yours.
5. Startup Marketing Plan Template
Is your startup business not bringing in the numbers? Time for you to come up with a winning marketing plan. Not sure how? Structure your first marketing plan through this Startup Marketing Plan Template. Edit or modify the content according to the needs of your startup business. What are you waiting for? Download this template now!
6. Marketing Campaign Plan Template
Are you finding it difficult to put together a marketing campaign plan? Marketing plans follow generally the same format but you can choose to design yours based on the demand of your industry. Get this marketing campaign plan sample which is perfect to use for any type of business venture. Print the template as soon as you can!
7. Marketing Plan Template
Successful marketing campaigns don’t just happen overnight. It takes the right people with the right ideas to complete a great marketing plan. Download this Marketing Plan Template in all versions of MS Word and Pages. Edit and customize the document according to your needs.
8. Simple Marketing Plan Template
Level up your marketing strategies by learning how to take advantage of the latest marketing trends. Still doubtful? No pressure! Make use of this Simple Marketing Plan Template designed with the best quality to help you answer consumer demand while sending the right message throughout your campaign. Prin the template in its flexible formats!
9. Cafe Marketing Plan
Get more customers coming into your new cafe or shop by producing a marketing plan that gets your target customers’ attention. Ditch promotional efforts that don’t get results and use this sample cafe marketing plan instead. You can download this professional document in PDF file and print it anywhere, anytime.
10. Sample Marketing Plan
You may think having enough campaign materials is enough to win customers over. But customers are tired of the usual advertising tricks. Turn it up a notch or two higher by downloading this Sample Marketing Plan which comes with an easy-to-customize content. All you have to do is click on that download button!