Did you know that for every $1 spent on email marketing, your business stands to gain an approximate ROI of $32? But before you can reap the effects of this marketing strategy, you first need to learn how to craft compelling marketing newsletters. And in this article, we will teach you how to do that. Plus, we will also show you downloadable examples of marketing email newsletter templates. Ready to get started?
5 Steps To Make a Marketing Email Newsletter
As the world grows more connected in the digital realm, email marketing has become a valuable tool in customer acquisition and retention. Therefore, for an email newsletter to give you the results that you want, craft engaging and visually appealing newsletter designs is essential.
The steps outlined below will help you achieve that. Read and study all these steps well.
Step 1: Follow a design theme.
Good email newsletter design starts with choosing a memorable and relevant theme. For instance, if you are operating a fashion e-commerce site for chic, minimalist, yet sustainably sourced clothing, your email newsletters should reflect this branding identity.
Step 2: Write engaging content.
Next, develop content or email copy. Make sure that your marketing newsletters do not sound too salesy. Create multiple drafts until you find the right voice and tone for your newsletter content. Also, don’t forget to include a compelling offer or Call-To-Action in your emails.
Step 3: Download a ready-made email newsletter template.
And to combine all the text, design, and layout elements that you have prepared, you should next download a ready-made email newsletter template. Multiple examples are curated in this article for you to choose from. These templates are all preformatted with everything you need to create a satisfactory newsletter design.
Step 4: Edit the email template.
After downloading the email newsletter template of your choice, it’s time to customize the template. Using your preferred graphic design software program (like Adobe Photoshop), begin adding your email content and replace all image placeholders with original and high-resolution photos. Don’t forget to add your business’ official logo or letterhead design as this promotes easy brand recall.
Step 5: Send out the email newsletter.
The last step is to send out your digital marketing email newsletters to your email lists. It is best to use an email automation platform like MailChimp, AWeber, or ConvertKit to help streamline the email marketing process. These tools also help you keep track of important metrics like email open rates and conversion rates.
10+ Marketing Email Newsletter Templates
Shared below are downloadable examples of marketing email newsletter templates in HTML and Photoshop file formats.
1. Business Marketing Email Newsletter Template
Email marketing allows business owners to reach digital-savvy customers in almost real-time. And when you use the Business Marketing Email Newsletter Template (shown above), you can connect with your customers in a more genuine and mutually beneficial way. Download this editable newsletter template if you are looking for a professional newsletter design that both informs and persuades customers to try out your product or service.
2. Christmas Marketing Newsletter Template
According to Statista.com, it is estimated that about 333 million emails will be sent each day by the year 2022. This is proof that email marketing as a sound marketing strategy still works. Use the Christmas Marketing Newsletter Template (featured above) if you wish to send out product or service offers during the holiday season. This template is fully customizeable so that you can add Christmas versions of your brand logos and letterhead designs.
3. Cyber Monday Marketing Newsletter Template
As online shopping becomes more of a norm in the developed world, so should the inclusion of a good email marketing strategy for your business’ growth. You may try out the Cyber Monday Marketing Newsletter Template (embedded above) if you are looking for a marketing newsletter template that will be used for an upcoming Cyber Monday sale.
4. Fashion Marketing Email Newsletter Template
Email newsletters are especially effective in acquiring and retaining customers. And when armed with the Fashion Marketing Email Newsletter Template (pictured above), you can keep customers updated with all the new clothing and accessories that our fashion brand offers. When using this template, make sure to use high-resolution photos of your actual products.
5. Free Marketing Email Newsletter Template
The Free Marketing Email Newsletter Template (shown above) sports a colorful and clean image. It works best for companies and brands who wish to create a memorable welcome email newsletter and advertise their marketing services or other products. Make sure to proofread any text or sales copy that you add to the template.
6. Photography Marketing Newsletter Template
If you have a photography or videography studio or you just want to offer freelance photography services, the Photography Marketing Newsletter Template (embedded above) is the perfect newsletter design for you. With this template, you can showcase your own high-quality photos and footage.
7. Product Marketing Email Newsletter Template
Choose the Product Marketing Email Newsletter Template pictured above if you want to create customized product marketing email newsletters. This template sports a clean and modern design that will work best for brands selling a few product or those who already follow a minimalist branding identity.
8. Real Estate Marketing Newsletter Template
Need to increase the open rates of marketing emails sent from your real estate company? If yes, then try out adding an emoji to the subject line and then use the Real Estate Marketing Newsletter Template featured above. This template is preformatted with text and design elements that will complement most real estate businesses.
9. Restaurant Christmas Marketing Newsletter Template
Want to set your restaurant apart from your competitors? Then try out restaurant email marketing using the Restaurant Christmas Marketing Newsletter Template embedded above. Customize this template to add high-quality food photos. Or, you may also add a video of a dish being served and eaten as videos (and other interactive tools) help increase the email’s click-through rate.
10. Restaurant Marketing Email Newsletter Template
The Restaurant Marketing Email Newsletter Template (shown above) is another restaurant marketing template specifically created for dining establishments who want to try out a different way to engage customers. To ensure that you are creating effective marketing email newsletters, add original and high-resolution photos of the actual food that your restaurant sells. Also, don’t forget to include an engaging Call To Action that prompts customers to visit your restaurant.
11. Sales Marketing Email Newsletter Template
A good marketing newsletter should contain the updated and accurate information about a specific niche, topic, product, or service. With the help of the Sales Marketing Email Newsletter Template (shown above), you can create convincing and informational marketing email newsletters. This sales template has a fully responsive design to allow easy viewing of your email on different display screens.