How to Create a Business Card in Apple Pages
In this digital era, brand-new techniques for branding have taken the marketing game to a whole new level. However, despite the rapid growth of new branding and marketing techniques, printed media are still being used by different business establishments. Moreover, studies have found that there are more than 27,000,000 cards are being produced every day, emphasizing the significance of this particular strategy amidst this digital age. Also, it has been found that for each two thousand printed cards a certain organization hands out, there is a 2.5% increase in its sales.
Thus, we provide you some tips and guidelines that will help you in crafting a pretty business card using Apple Pages.
1. Planning is Key
A plan makes everything in order. It gives you a clear sense of direction and helps in taking precautionary measures for future problems. That said, make time to sort things out and come up with useful ideas for your business card design and details. Also, do not forget to set goals such as expanding your network, widening your customer base, setting a better image, and such. Create a comprehensible outline afterward.
2. Build a Framework First
It is essential to construct a framework before actually getting the layout done. Thus, select a business card template and start determining the technical components of your format such as the orientation and size. There is no need to determine the file format because the available templates are all in the Apple Pages file format already. For the orientation, choose between vertical and horizontal, while for the size, you can have it in 3.5 by 2 inches plus bleed.
3. Start the Editing
This phase will require you to be creative yet professional. You cannot come up with a perfect creative business card if you will not balance creativity and formality. Bear in mind that although a business card is a graphic material, it is still used for business purposes; hence, the weight of the responsibility to brand, market, and connect lies in a small piece of paper. That said, customize appropriately and stick to your theme.
For example, your business is a flower shop, then your business must be reflected in your card design. You are free to mix and match but make sure that you are not overdoing it. Moreover, use a color scheme or a color combination that closely related to the usual colors of flowers. For the fonts, it is not necessary to use a lot since this is not a greeting card but a professional card. Also, you may include flower clipart or flower borders, and such.
4. Write the Details
No matter how beautiful your design is if it does not contain the appropriate details, then it is a failure. Your aim is to connect through your card, but if it lacks a specific detail like your contact information, then there will be no connection to happen. Therefore, ensure that you are writing your data accurately and completely. The important details to be included are the following: business logo, tagline, and address of your business; your name and position; your contact information and social media accounts (or your company's); and a call to action.
5. Proofread and Print
Proofread your work to ensure that there are no errors present. Afterward, save it by clicking on the File menu at the taskbar then on the "save" button. Furthermore, in printing, you may use high-quality paper or a printing material that is more likely to prolong the shelf-life of your modern business cards, then print your desired number of copies.