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What Is a Catalog?

A catalog is a printed marketing material that is used to promote brands and aims to help establish a business. It is similar to the likes of pamphlets, flyers, and brochures wherein it is printed on a high-quality medium. They are often distributed in high foot traffic areas in public.

How to Make a Catalog on Microsoft Word?

There are several programs that you can use to create catalogs. One of the easiest user-friendly programs that you can use is Microsoft Word. Many computers and laptops have already had this program installed, however, if you don't have it on yours you can simply use an online version. It is completely free and carries the same functions as the program does. Below are some tips for creating a catalog.

1. Identify the Type of Catalog

Before you make your catalog, you need to first identify what type you want to make. There are three types: supply, retail, and digital. The supply catalog is designed for business-to-business relationships, which means you'll be selling your products or services to other businesses. You need to include your products, item numbers, and detail specifications about the product. You need to put the pricing details as well. Retail catalogs are for products and services targeted towards the public. Digital catalogs are generally virtual catalogs that can be emailed, viewed, or downloaded online.

2. Prepare Your Content

When you've decided on which type of catalog you want to make, you can start preparing the content for your catalog. You will need to have a brief and concise description of your products or service along with a high-quality image. On your catalog, you will also need to write details about your company such as their telephone number and email. It would be best to include some customer testimonials as well to make your products look more desirable.

3. Layout and Organization

When you have your photos ready, you can create a series of rough drafts to focus on the possible layouts. It's best if you make around three to five and see which one suits your taste the best. Use the draft to help organize your content like where you plan to put the description and where to attach your images.

4. High-Quality Photos or Illustrations

The images you attach must be of high quality. So keep this in mind when you're making your catalog. It would also be best not to use stock images from the internet. Hire a photographer or take photos yourself so that your possible clients will know what they're looking for. Modern catalogs use vector illustrations mostly for promoting their services.

5. Business Branding

Because you want to gain more customers, you mustn't forget to include the branding of your company. Attach a logo of your business, preferably in the front where your customers and potential clients can see it. You can put a small profile in the back.

6. Review

With everything ready for printing, the last thing you need to do is review your catalog to make sure that everything is in place. Take the time to fix any errors in your layout and proofread the content. You just have to fix any spelling, grammar, or punctuation mistakes you made before you can save the file and have it printed.