How to Make Product Labels in Microsoft Word
A product label is referred to information that is found in text or graphics. It is usually used to be printed with a piece of adhesive paper that is used attached to the product's external package or the product's container. Product labels are mainly used to provide the customers with a piece of visual information about what the product is. It provides relevant labeling information about the product and serves as a medium to capture the attention of the customers. Product labels are used for food products, vegetable products, health products, pet products, bottle labels, medicine bottles, homemade beauty products, and any other company products.
Making product labels are not that difficult when you make use of the product label design templates. With the help of Microsoft Word's handy features, you will be able to make your own product labels conveniently without relying on a professional graphic designer. Here's a step-by-step guide on how to make product labels for you to present to your customers.
1. Prepare and Plan
To achieve your goal for your product label, you must outline everything to make it happen accordingly. Prepare yourself by outlining the following factors that you consider putting int your labels such as the type of packaging of your products. In planning your product label, you must determine your own target customers for you to design the product labels that would notice them directly and evaluate your competitors' products for you to differentiate your products with them. You can also do some research to obtain valuable information about product perceptions and values.
2. Elaborate Your Brand Story
To make your product be known, you have to elaborate on your brand story to make the customers remember you. You can add a brief brand biography and customer experience. A relevant brand story is a good strategy for you to make your product stand out among the rest. Make your brand story concise and interesting.
3. Specify the Product
In specifying your product labels, you have to explain the more about the product. For example, if you were to make a wine bottle label, you'll need to place the type of wine and the percentage of alcohol it contains. You'll want to include other details when making any kind of label; these would include the manufacturer, date and place of manufacture, expiration date, nutrition facts, ingredients, instructions on how to use the product, and storage instructions. These details must be seen on the product labels for the customers to be guided.
4. Design Your Product Label
When designing your product label in Microsoft Word, you must consider the creative fonts, colors, and logos. According to a study from iiste.org, the fonts of the product labels will affect the buying behavior of the customer. In choosing the fonts, do not settle with simple font styles like Arial and Calibri, instead, pick a font that will stand out your product in the sight of the customers. Other than the fonts, the colors are more noticeable. It likely influences your customer's buying decisions. You have to choose your color palette wisely and do not forget to add your branding elements like the company logo and brand name.
5. Final Proofreading and Print It Out
For the last step, you must have the exact specifications of your product label already. Check if there are errors and make sure that the label is legible for the customers. If everything is ready, you can now print your product labels and attach them to your product's containers.