How to Make a Winter Flyer in MS Word
Winter consists of some of the most golden marketing opportunities. Within its first month alone comes Christmas—the world’s famous holiday of shopping sprees! It also has the New Year, Valentine’s Day, and Super Bowl within its territory. This is the season to amp your strategy and incorporate a reliable technique to bring in more customers. Below are some tips on how to craft a compelling and high-quality flyer for your business:
1. Observe Content Conciseness
Taking your artworks, layers, and other design elements into consideration, you’ll be left with minimal space to place your content. And even when you decide to allocate a bigger portion for your texts, avoid filling up your business flyer with a lengthy context. It’s off-putting to your target audience when you present them with paragraphs or statements. Craft your content briefly and include only what’s essential. Use bullets and infographics to shorten your texts. If you aim to be informative and want to share more details, divide your content into readable portions, and leave a space in between sections with the proper headings.
2. Create an Attention-Grabbing Headline
Keep in mind that your promotional flyer will compete with hundreds of others in the same industry, offering similar services, discounts, and accommodation. The challenge lies in how you’ll make your flyer thrive on its own and serve its rightful purpose. This is where creating a catchy headline gets into action. Flyers can all look the same, but the edge lies on how and what is written on the content. A catchy headline will lure your potential clients into reading what the rest of your flyer has to say. They may or may not avail of your offer, but your business has already been introduced to them. Marketing-wise, that’s a success.
3. Highlight Irresistible Benefits
The goal is more than just grabbing their interest. Stir them into action. Highlighting great discounts, freebies, early bird promos, and other benefits on your marketing flyer will urge them to give your product a try, thus driving them right where you want them to be. It doesn’t necessarily have to be a price rebate. Free drinks, bundle advantages, or even an exclusive in-store show or event featuring local artists can be a great publicity stunt.
4. Insert Branding Designs
Don’t wander far from your business’ identity, especially if you’re a startup establishment. Your advertising materials such as posters, brochures, and flyers are a great way to promote not only your items but also your name. Incorporate branding designs such as your store’s color palette, logo, font styles, and tagline. These are your business’ visual presentation, and when continually introduced to the market, your audience will easily distinguish you from the others.
5. Invest in a Good Paper Stock
A good paper stock quality does not only mean durability. It enhances your flyer’s overall appeal—a necessary element when you want your marketing materials to get recognized. It boosts your graphic layout’s resolution, which helps produce a more vivid result. It also speaks about your company’s values. A poor flyer stationery might give the indication that you pay little attention to details and presents the same mediocre services.