An inbound recruiting strategy is the action plan that of designing the targeted and branded content for the recruiting center or agency. The plan is developed to increase the brand recognition of the employer and the engagement of the candidates with the future hires.
3+ Inbound Recruiting Strategy Templates in PDF
1. Inbound Recruiting Marketing Strategy
2. Financial Inbound Recruiting Strategy
3. Inbound Research Recruitment Strategy
4. Implementing an Inbound Recruiting Strategy
How Can You Create an Inbound Recruiting Program?
Step 1: Developing a Sourcing Strategy
Following the traditional sourcing strategy has become old-fashioned. Let’s get out of the box. If you use the same old method it is likely to get the candidates from the same place. Therefore it is necessary that you prepare content that will attract the audience who are likely to suit your job profile.
You can create a space in your website where you can advertise the job openings you have. You can explain about your company culture and the people you work with.
Share your content on social media so that you can make it reach the audience who are far-far away. Social media will enlighten those who are usually passive and do not go through company websites.
Step 2: Using Personalized Messages
Many recruiters copy and paste the job description when they sought out candidates. Therefore it is necessary that you as a recruiter include some personal touch in the message to stand out in the crowd. You can start by introducing yourself and your company and then tell the candidate the reason he or she is suitable for the post.
In most cases, the messages and emails that we receive are automated and are prepared for the mass. If you include a personal tough it will automatically catch the reader’s attention.
Step 3: Make the Candidate Feel You Remember Them
In many cases, a candidate may not be ready for a new change. He might be finishing off a big project or is preparing for a vacation. Therefore you need to be persistent. It is necessary that you reach out to them to know if their circumstances have changed or if they are now ready to become an addition to a new venture.
This will not only help you not to lose a good candidate but also give the candidate an assurance that your company is genuinely interested in him.
Step 4: Devote Your Resources Wisely
Using a smart approach towards recruiting means that you are using your resources well toward good candidates. You should monitor the sources of the candidates and the performance of the recruiting content. This will help you to understand if you are using your resources wisely or not.
You can use recruiting software to track the number of candidates who are visiting the page. This will give you the answer to the performance measurement.
Step 5: Usage of Recruiting Software
If you make use of recruiting software you can easily manage the applications. This will also help you understand the source of your candidate. Recruiting software is an effective way of evaluating the performance of the content and also the nature of the candidates who are applying.
What is the Importance of Inbound Recruiting?
The process of Inbound Recruiting is similar to inbound marketing. In the era of competition, it has become extremely necessary that you get the best candidates for your organization. For that, you have to market yourself with recruiting content that can drive prospective applicants towards your organization.
To stay ahead of other competitors you have to use the content-driven approach and spread awareness about the job openings, company culture, the work environment, etc. Hence inbound recruiting strategy plays a very important role in getting in good employees.
5 Recommendations For Inbound Recruitment
Make the Job Offer Visible
You need to make your job description and your intention of seeking a good candidate visible. Make use of the sites where you are likely to get more and prospective candidates. You can make use of social media which is more approachable as we talk about digital marketing.
Create a Value Proposition and Publicize It
Companies should be aware of the fact that candidates will check the organizational values and culture. Therefore it is necessary that the organizations create their values and openly talk about what they think a follow.
Be Flexible With Your Recruitment Strategy
Do not limit yourself when it comes to making candidate selection. You should not settle yourself with sourcing the candidates who best fit your job. From the candidates who are applying you can get more and deep insight. This can be helpful in changing the recruitment strategy and make it more effective.
Inbound recruiting follows the fast response. Hence be proactive in communicating information. This creates an attachment between the candidate and the organization.
Analysis of the Inbound Recruiting Strategy
You can improve with every strategy you make. Therefore if you analyze your previous strategy you will find areas that can be improved. Therefore it is necessary that after the implementation of every inbound recruiting strategy you evaluate the results and make something better the next time.
Inbound Recruiting vs Outbound Recruiting
- In the case of Inbound Recruiting, the process starts with creating awareness. Your strategies to make your target candidates choose you as their next employer. Whereas in the case of outbound recruitment the first step is the application process. In this case, you search and contact the applicants where there is a new position open in the organization.
- Inbound recruiting is a long-term process whereas outbound recruiting is a short-term process. Since it is a long term process the candidates can come any time and apply. It is the duty of the applicants to keep them engaged and offer the position when it is empty. In the case of an outbound recruiting strategy, you only contact the candidates and market yourself when you have the job opening. This makes the whole process short-term.