Search engines like Google, Yahoo, and Bing have been very useful when it comes to giving us the best results when searching for information. They round up the top results that we will most likely use. We often wonder how this is possible. The answer to that is through search engine optimization (SEO).
SEO is a tool that affects the visibility of an online page on search engines in order to deliver natural and organic results. The more frequent a website appears, the more it get clicks and traffic. SEO studies how search engine works and what keywords to use for online searching. It also studies what search engines are usually used by the audience. Most websites are now using SEO to make their websites more visible.
Advertising a website through flyers seem like a tricky thing. It is aimed for quick feedback. Chances are people will visit your site some time after receiving the flyer. If you plan on making a flyer with SEO elements, take a look at our collection of web templates.
Now that you have a plan in making a website filled with SEO elements, take some time to think in choosing what template to use. While there is a ton of online templates that you might like, it pays a lot to really choose which one to use. Take note at some of these factors.
1. Structure and functionality.
Choose a template which has good structure and functions really well. By functionality, it means it has a lot of features without cluttering the home page. The structure should be pleasing to the eyes as well. The sections should be properly aligned as this would create harmony in the overall look of the home page.
Pick a template that is content-oriented. With that, it means the content should always be highlighted no matter how the template looks. There are several templates that focuses on content. Choose one which suits your taste and does not look too cluttered.
3. Color palette.
Of course, colors are very important in choosing a template. The colors depend on what kind of website you want to have. The most popular colors for SEO are grey, blue, and dark green. Vibrant colors can be used as well.
A lot of people may disregard SEO or choose not to know about it. What most people don’t know is that it is an important element in designing a website. The biggest factor is that it helps in improving a website’s search rankings. There are several reasons why it matters. Here, we elaborate on those reasons.
1. Earns trust from users.
Internet users trust a website that appears first on the list on search results. The first result is the one that usually gets clicked and used for research. With your site having SEO elements, it increases its chances of appearing first on the list. This improves your site’s credibility and it gains more trust from the people. You also have to put keywords on your content for the site to appear in the search results.
2. Increases website traffic.
SEO has the power to increase traffic on your website. Most websites are implementing this right now. When your site gets repeatedly visited with more clicks, it is most likely to appear on the first page of search results. SEO helps your site reach more people.
3. Get ahead of other websites.
Using SEO gets you ahead of the competition against other websites. Your website’s ranking is likely to be higher compared to those sites that do not use SEO.
4. Improves usability of the website.
SEO improves the usability and visual appeal of the website. Since good websites have SEO elements in it, users who are searching for a particular product can search it easily. Just put in a few keywords and hit the enter button. This is one element in SEO that’s common and useful, especially for online shopping websites.
5. Design matters.
You website should be clean and clutter-free. This matters when you want to leave a good impression to the users. It makes them want to visit the site again if it is easy to use and gives search result fast.
To put it upfront, SEO is not an easy thing to dabble on. It has some technicalities that needs to be studied and implemented to make the site work better. It makes use of techniques that we don’t usually dig deeper on. Here are some of the techniques web designers and content makers use in SEO.
1. Write good content.
In any website on the internet, good content is the key for it to be visited again and again. Invest on excellent and timely content that your readers will enjoy. The content should be used properly to avoid any malpractice that can decrease the site’s ranking on search engines. Even without SEO, good content makes a website stand out and have its own branding.
2. Ride with the trend.
Of course, content is one of the major factors for SEO implementation. But another thing content makers have to do is ride with the trend. There is a specific trend that comes up and captivates people. Go with the trend. Come up with a relevant content about it. This will get your site the buzz it needs. People like to read relatable content and those that speak through them.
3. Put links in content.
For your website to gain more traffic, put related links on your content. It is commonly a past article in the same site you are handling. This makes the reader stay longer in your site and read more articles. Focus on creating content as this is one major factor in bringing site traffic.
4. Post the best content on social media.
The best content you have deserve to be known on social media. As we all know, social media is a perfect avenue for posting content that directly links to the main site. Traffic is increased with this method. People are more tuned in on their social media accounts more than any other form of entertainment. It is in social media that information first breaks and spread like wildfire. It is now a hotspot for all things entertaining.
5. Use a mobile-friendly website.
Several website designers have included SEO elements in their design. Choose a website linked with SEO elements and adapts on mobile resolution. People spend more time accessing the internet on their smartphones since it’s easy and can be carried anywhere.
SEO is an important tool in enhancing the website’s performance on search engines. Having it advertised on flyers is a good thing. Pick a relevant and functional design so you won’t have a hard time in designing. Good luck and work hard!