There are times wherein brochures and other advertising materials aren’t enough to showcase what your industry has to offer and you will require something more. What others lack, catalogs can provide. With catalogs, they’ll allow you to advertise a complete list of your products or services, and we’ve got advertising catalog templates to help you make one.
Steps to Make an Advertising Catalog
Step 1: Compose your catalog’s content
Think of your catalog as the dish and the content as the ingredients, it’s always advisable to prepare everything you need before starting to make it. The needed content includes but is not limited to the product list and product features, a list of other relevant content, and information about the advertising entity.
Step 2: Take or gather pictures
Since business catalogs should contain pictures showcasing the products or services, you should make it a point to use those that are able to appeal to a large audience. If possible, hire a professional photographer to take pictures, use a bright background, and don’t go below 300 dpi when uploading the picture.
Step 3: Familiarize the features of the products/services
Before writing about the products or services, it is best to know or at least be familiar with their specifications During this step, you may even be allowed to indicate the price for each entry and only if applicable, the original and discounted prices. You may want to write these down in order to keep the information handy.
Step 4: Download an advertising catalog template
If you’re concerned about how to actually start making your catalogs, the templates below can assist you. By simply downloading a professional catalog template, you’ll be able to get the job done halfway through because these templates already come with elements and an editable design.
Step 5: Edit the design and organize the content
After downloading a catalog template, the next step is editing the design according to how it can best present your content. Speaking of content, you also have to organize them in order for readers to easily find what they need. To do this effectively, you’ll need to add sections including one for the introduction and another for the contact details.
Step 6: Decide on the size and number of pages
In terms of the size, go for something that’ll make your sales catalog easy to carry around, but don’t make it too small that readers won’t be able to appreciate the images. For the number of pages, it should be long enough to provide readers with all the information they need, but not too long that it’ll make them lose their interest.
Step 7: Print your catalog
Depending on the size and the number of pages, you can either do the printing yourself or by professionals. Another advantage of getting it done by printing companies is that they’ll take care of common printing concerns such as page implementation and the page creep.
6+ Advertising Catalog Templates
1. Company Advertising Catalog Template
In the list of steps, we failed to mention the editable nature of our templates. Our templates are indeed fully editable but you’ll only be able to do that with the right editing tool. The template above comes in various formats and if you’re using Apple Pages for editing, you might as well download a catalog template in Pages.
2. Fashion Advertising Catalog Design
Catalogs are great for showcasing fashion trends or a clothing line since each page is large enough for both a picture and a description. To make your fashion catalog even more valuable, you may want to insert a fashion voucher within its pages to really persuade readers into buying your products.
3. Business Advertising Catalog Template
The catalog templates in this article can range from those that are advertising products to those that are advertising the business itself. However, if you prefer in keeping it minimal and catalogs seem too much, we also have an advertising flyer template that you can use for the same purpose but with only a single page.
4. Simple Advertising Catalog Sample
Here’s an advertising catalog template with a much simpler design to allow readers to easily comprehend the content. Another advantage of using a simple layout is its faster processing and rendering times. If you’re looking for something that you can directly send to your target audience, you may want to check out our business advertising postcard template.
5. Summer Advertising Catalog Layout
Want to share what’s interesting in the world of fashion? Or are you offering something from your business that’s related to fashion? Either way, the fashion catalog template above would be a good pick for advertising either your products or your services in mixing and matching clothing items.
6. Product Advertising Catalog Example
Product catalogs, just like its brochure and flyer counterparts, contain a list of the products being offered by a particular business. However, since catalogs are slightly bigger in size and have more pages, they are able to hold a lot more information than flyers and brochures, and they can do it without cluttering the layout.
Here is a multipurpose catalog template in InDesign which can also be download in the PDF format. Whatever you’re trying to advertise, this template will definitely work if you only edit it properly. And unlike most templates in this article, this one is in landscape orientation which will allow you to use wide images effortlessly.