With a great amount of content being massively available on the internet in just one click and the print media at large having to extend to reach out to the online audience, it’s not so surprising why magazines are sometimes seen as nothing more than a source of entertainment. However, there’s still no denying print magazine’s enduring effect to the masses with the magazine industry drawing decent and stable profits through the years, thanks to their winning graphic designs.
If you’re a magazine subscriber, you’ll find that they usually have a dominant subject, topic, or a theme which is consistent throughout the content. A great theme is helpful, general, and targeted to a group of audience. Are you planning on publishing what’s largely a literary journal, or is your content focused on current world events?
This is related to step 1. We have already established that magazines are powerful niche marketing tools. You’ll have a better design if your concept is targeted to a specific group of people. Are you trying to appeal to a specific age group with your stories and the rest of your content? This is the type of question you have to ask if you don’t want to end up your magazine to be a marketing faux pas because it will be if it’s out of touch.
Once you and your editorial team have decided on the theme, topic, and audience of your focus, it’s time to get down to preparations which are mainly researching the different subjects that surrounds your theme or the kind of content you’re supposed to include in your magazine sections. You may have a general idea of what you want your magazine to look like but research can help you narrow down your focus and understand what to avoid.
Whether you’re designing the layout of a school, company, or a sub-company of an established magazine publishing business, creating one issue for distribution is a difficult job for anyone, especially if you lack basic design or copy-editing skills. Just like a newspaper, you’ll be able to divide the workload by building an editorial team with each editor assigned to certain sections of the magazine.
If you have completed the layout and your graphics have been set up correctly, printing your magazine is a simple enough process and you’ll discover plenty of print-on-demand sites that are offering magazine printing services. You’re also free to look for local printing shops after asking for quotes. It’s not going to be difficult as you will have options to choose from.
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