How to Create a Campaign Flyer in Microsoft Word
Political campaigns in the U.S. have undeniably grown. In fact, the recent statistical summary of the six-month campaign activity of the 2019-2020 election cycle of the Federal Election Commission reveals that presidential campaigns allocated $337.1 million and consumed $159.9 million in the first six months of the election cycle. This means that political advertising in the country developed in all levels of the U.S. government. Moreover, candidates and support organizations are still opting for conventional political advertising media such as print. In this brief article, we presented practical tips to create a winning campaign flyer.
1. Identify a Goal
Campaign or promotional flyers have different purposes. For that reason, you need to establish a goal. Are you making flyers for an evangelistic campaign, political campaign, or business campaign? Are you inviting people to attend a campaign event or informing the public for an upcoming presidential campaign announcement? Whatever your reasons may be, you need to set a SMART goal. It will give you a clearer vision and will help you focus on reaching that particular goal.
2. Create a Winning Content
In any printable flyers, a winning content is key. If you consider creating a political campaign flyer, make sure that your flyer design emphasizes your message. Your content must include a persuasive headline. Catchy headlines will draw the readers' attention, allowing them to read the entire flyer. Moreover, highlight the candidate's message. This way, voters will know what the candidate stands for, what are his or her platforms, or why would people vote the candidate. Providing answers to these questions will allow you to have a concise and meaningful content. Include a call-to-action statement. This will guide the readers on what to do next upon reading your flyer. Just a tip: Make your headline bigger and bolder as they add elements of surprise to the whole message.
3. Have a Unique Design
Whether you are creating a minimal or creative flyer for your campaign, have a unique and eye-catching design. How? Incorporate colors, fonts, layouts, and brand visuals that correlates with your party, business, or personal needs. Maybe you can combine colorful graphics with elegant typefaces or blend your logo with your text. This way, people will know that it is your design. Creating a well-designed flyers will allow you to establish and advance your brand identity. Just a tip: Balance the design elements to your content to avoid confusion to the readers.
4. Go for Powerful Images
Almost two-thirds of people are visual learners. According to an article from MDGadvertising. com, 65% of people will recall information if there's an image. Thus, having a powerful one on your simple flyer will make it more inviting and meaningful. For instance, in your business seminar flyer, you may include relevant photos of your company activities during a seminar. Well, it's up to you. Just a tip: Choose at least 300 pixels per inch (ppi) high-resolution images.
5. Download a Suitable Campaign Flyer Template
Amidst the tight competition, crafting a campaign flyer from a blank template is a demanding task. To ease the stress, you may check out the sample flyer templates above this article. You are free to download, open, customize it in Microsft Word or any other accessible file formats.