How to Create an IT/SW Poster?
Posters are proven to be effective promotional materials. In fact, posters have been around for over 220 years. Hence, using a poster to promote your Software Business, developed software or IT product, IT/SW research, etc. is still a good way to go even in the digital age.
A few tips and tricks on how to create the best poster for IT/software purposes are provided below.
1. Pay Attention to the KISS Principle
Keep It Short and Simple—this principle applies to posters, too like IT Flyers. The content and design for your posters should be short, direct, and complete. Every element of the poster should support its primary purpose to avoid jampacking the poster with unnecessary details.
2. Size Matters
Similar to a flyer, the size of your poster should always be a priority when designing. Smaller posters are better for compact spaces, and bigger posters for wider and more crowded locations. Always consider the location of your audience relative to your poster.
3. Appropriate Typeface Only
Always choose a typeface that is easily readable and understandable, whether near or far. You can convey the feel of your poster by using the most appropriate typeface. Moreover, it is best to only use three types of font and three different font sizes.
4. Apply Color Psychology
Colors affect how your audience reacts to a poster. Hence, it is important to know what colors are best to use to convey the purpose of your poster. Also, when using vibrant colors, you should be mindful of what colors to use next to balance it all out.
5. Balance the Illustrations with White Space
A crowded poster is a bad poster. Like in an IT Brochure, only use illustrations that help further drive your point. And as much as possible, leave some white space in your poster to make it more readable.
What are the Components of an IT and Software Poster?
The components provided below are essential and should always be present in your posters:
1. Headline – Headlines are what captures the interest of your audience. It should be catchy and witty, and possibly only 5 to 15 words long.
2. Body Copy – This is where you expound the point of your poster. Present your case in one to two statements than in long rattling lists.
3. Signature – The signature includes the business name, logo, and contact information.
What are the Advantages of a Poster?
Posters are relatively cheaper than other promotional materials. They are also easily visible since they are designed to be eye-catching; they also offer 24/7 promotion since they are not immediately removed or discarded, and they help create a good first impression.
What Makes a Good-Quality Poster?
A good-quality poster attracts attention through its shape and color. It also has original themes and texts and uses a unique design with a combination of interesting font, image, and color. Lastly, it has a clear and strategically written message.
What are the Types of Posters Perfect for IT and Software?
The perfect type of poster to use greatly depends on your purpose. We have provided a list to help you easily decide which type to use or which format to incorporate according to your purpose:
1. Infomercial Posters
2. Formative Posters
3. Show Posters
4. Political Ad Posters
5. Fashion Posters
6. Corporate Posters
7. Campaign Posters
8. Subject Posters
9. Affirmative Posters
10. Digital Posters
How Much Does a Printing a Poster Cost?
Printing cost varies depending on the size, complexity, material, and even with your location. To give you an overview, here's a simple price list:
1. 22" x 28" — $37 for paper; $48 for gloss laminate; $53 for matte laminate; and $71 for crystal laminate
2. 24" x 36" — $47, $60, $67, $87 respectively
3. 30" x 40" — $60, $78, $87, $108
4. 36" x 48" — $81, $105, $117, $142