People have all sorts of things they want to get attention for. This is why marketing exists. What they want to get attention for will vary widely—as will the audience, the market, the distribution channels or methods, and the current level of technology.
Today, this can quickly become a cutthroat free-for-all where anything goes, and the one who gets the most attention for their product or service—in the physical world or online—wins. This is why marketers and market strategists are in such demand today, and why the Marketing Manager Job Description is constantly in flux.
Are you looking to hire such a professional? Or are you developing a company and need to tighten the roles of your marketing team?
These job descriptions for marketing professionals cover every branch, from trade marketing to fashion marketing and digital marketing. Download them as free PDFs to inform your next hiring strategy or personnel management.
This is a tricky question and one that is subtly changing even as the environment and the “global village” we now live and market in rapidly shifts and expands.
To put it in the simplest terms possible, a marketer is someone who takes your product or your service, or your brand, and makes it known to the wider marketplace. They bring the customers to you. As such, they will be among the single most important staff unit in your company.
The larger and more layered (and bureaucratic) your marketing team structure is, the more distinct job descriptions any marketing professional may take.
And then, depending on the field of your business, you can have all kinds of specializations as well. We list examples for
We also show the nebulous titles of the Digital Marketing Executive Job Description and Social Media Marketing Manager Job Description, which might be the most recent ones to come up in the business world.
Download any and all of them for free. Compare and contrast.
This is just as tricky to pin down as the previous question.
Here’s an open market secret: The biggest digital companies in the past few decades never had a marketing team. See Facebook, Instagram, Dropbox.
Starting out, they were lean startups that did not have the budget to create a marketing team. Instead, what they did was have a growth team that was focused on two things:
If you can wring out a detailed Marketing Assistant Job Description, for example, that has these two core functions as the top priority somewhere amid all those myriad responsibilities, you can be sure you are hiring marketers for the very thing they should be hired for.