There are times where people need to keep their family members, friends, colleagues or customers informed of events and news. Let’s say, for example, that you’re part of a training workshop. You’ll need to share information regarding when and where the training is going to take place and the different activities that are going to happen.
So how are you going to go about this? Well, one of the best ways of making sure that people receive such important information is by creating a one-page newsletter. This article is going to focus on how you’re going to make one that best serves your purpose.
Oftentimes, people create newsletters that can be several pages too long. Some of the readers just want to read whatever content you would like to share within the span of five minutes. There’s a very simple way for you to create a one-page newsletter that will give these types of readers what they want, and it involves the use of a Microsoft Office program. So here are the steps that will help you make your own one-page newsletter:
If you’re going to make your own one-page newsletter, then you’re going to have to come up with a design that will get people hooked. Otherwise they’ll just end up in the inboxes of recipients and forever remain unread. So here are a few tips that will prevent that from happening:
Before you can start making your one-page newsletter, you need to find the best way that you’re going to distribute it. You can choose from the many available software online such as MailChimp or Campaign Monitor to help you out with this.
Just make sure that you find the one that has all of the functions required for you to easily send out all of your one-page newsletters.
There are many different ways for you to use your one-page newsletter and this usually depends on the kind of business you’re in. Your business could be one that wishes to notify people that a new service is being offered or there’s an update for an existing one. Maybe your one-page newsletter contains information about exclusives, promos, or even discounts. So before you start designing this type of newsletter, you’re going to have to figure out its purpose.
Your recipients chose to receive updates from you, so you have to make sure that they are a priority. Learn who these people are and always have them in mind whenever you’re creating your newsletter. Find answers to questions regarding what these people are interested in and what you would like to share with them. Write in a way that readers will be able to easily digest whatever information you decide to share with them.
After you’ve figured out the first few details mentioned above, there should be no problems when it comes to determining how your one-page newsletter would look like and how you’re going to make it. There are many ways you can go about this, and how you’re going to do so will depend on the following:
Doing research on other one-page newsletters is also a great idea as it will help you decide what’s best for your brand and how you’re going to share whatever information you would like to release to the public.
Whether you’re going for a corporate style to fit strict branding or something along the more creative rout, you’ll have to make sure that everything that you place in your one-page newsletter is related to whatever message you’re trying to share with your readers. There are so many brands that try to cram a lot of links from their sites into their one-page newsletter. This can be very irritating for the readers so make sure that you focus on the quality of your content rather than its quantity.
There are a lot of businesses that try to keep it safe and make sure that their one-page newsletters are kept as simple as possible. However, how you’re going to go about it will reflect the kind of personality that you and your business has, so it’s best that you go for something that’s original which sets you apart from the rest.
Headings and titles are what’s going to determine whether a person is interested in reading what you wrote or not—and the art of creating them is a very tricky thing to master. Be mindful of the things that can capture the attention of your readers by browsing through a newsletter on a web page. You can have a really brilliant article, but if your heading doesn’t match its quality then there’s a huge chance that readers will easily skip through it.
The header is going to appear on every newsletter that you plan on sending out, so you’re going to have to spend a lot of time in making sure that you get this right. It should instantly convey the brand’s values visually and it should be able to create any form of emotional response in the subscriber that will make them feel like they’re getting something that’s well worth their time. You wouldn’t want to send something that will have the receiver thinking it’s just spam mail now, would you?
The footer is in many ways just as important as the header, giving the design a rounded feel and a sense of completeness. This is the part where the reader will expect to find your contact details. It can also include an easy way for subscribers to share the newsletter or part of its contents with friends. They can send it via email or even through social media. And this should also give them a link should they wish to unsubscribe from your newsletter.
Making it hard for people to unsubscribe is a bad thing and it’s just going to brew a lot of resentment. It’s far better knowing that those who subscribed to you have the option to stop whenever they want, yet still decide to remain updated with whatever news you would like to share with them. It’s also very likely that your readers are going to become more engaged. It’s better to have a small number of emails that are being read instead of a lot of them ending in the trash bin.
If your one-page newsletter is going to be full of nothing but text, then you can expect your readers to get very bored very quickly. Having a good number of images is a great way of keeping your readers interested. If you have a lot of great photos of certain events, staff, or even your products and services, then you should definitely think about including them. If you don’t have any, then think about taking photos of them so that you’ll be able to place them in future one-page newsletters.
Just remember that you’re going to have to choose images that relate to the kinds of topics and content that you have in your one-page newsletter. Choose the ones that you love and that you feel reflect you and your company in the best way possible. Take the time to make your images look great. You can even get someone in your team who’s great at drawing to make the images for you.
Creating one-page newsletters are great for building a sense of expectation. The content shouldn’t just be about things that have already happened, you can also share information on topics such as future events. You want to get these people excited regarding whatever it is you want to share, so make sure you do it in a way that will get readers pumped up.
You can choose to share a really short story as to how your company came to be or anything that happened within the company that’s worth taking note of. Be imaginative in how that narrative is conveyed visually as you’ll want to compel readers to keep reading.
There are many different ways you’re able to share information about your one-page newsletter, so try to take advantage of them. You can use anything from Twitter, Facebook, or even Google Plus to share your one-page newsletter to anyone that you think might be interested in it. You can also decide to spread the word through events or exhibitions. However, you have to make sure that people know that it’s easy to subscribe to your newsletter so that they’ll be compelled to do so.
If you don’t believe in yourself, then don’t expect the readers to believe in you. So long as you believe in the information that you’re trying to share, then it will really show in your writing.
Newsletters of today can give you the opportunity to know more about how the people feel regarding the information that you’ve told them. This is why you should expect to gain feedback reports from customers, members, or even your employees so that you’ll know if your one-page newsletter is a hit, or if it needs work.
If you would like to know more about newsletters, such as the different types and more tips on how to make them, then you can check out any of our other available articles.