Caterings are one of the most in-demand services in the food and beverage industry. This kind of service provides lavish and delicious dishes to events such as birthdays, weddings, anniversaries, large meetings, and many more. Since this type of service is so in-demand, competition is indeed hectic. Marketing is certainly a key process for catering businesses, and one of the ways they do that is through catering business postcards. So if you’re an aspiring catering business owner, you should try using them. With that in mind, we will teach you some steps on how to create a catering business postcard.
6 Steps in Creating Catering Business Postcards
Step 1: Write down the things you want to say about your catering business.
Using a scratch paper or notepad, write some drafts explaining the services offered by your business. You could enumerate the the kinds of events your business caters, the promotions and discounts offered, and other general info about it. They will be the most important contents of your postcard.
Step 2: Check out other postcard designs for reference.
Creating postcards from scratch is not an easy task if you’re not a graphics designer. You can try, but it would be time-consuming, and it may end up looking dull. So why not just check out some postcard designs online. There are even those that you can use as templates.
Step 3: Choose a size.
Six inches in width and 4.25 inches in height is the standard size of any type of postcard. However, it’s not necessary to follow it. It all depends on how much content will your postcard have, such as its texts and images. Consider also the cost of mailings. The larger the postcard, the higher you’ll pay for its mailing.
Step 4: Select a color scheme.
It’s advisable to choose a color scheme that’s the same with your business’s color motif. But it’s much better if you opt to use eye-pleasing colors that have the capability the grab the market’s attention and interest. Make sure to only use around 2-3 colors. Having too much colors on a postcard ruins its professional look.
Step 5: Attach relevant images.
You can take quality photos of some of your most popular dishes and table settings using a high-quality camera. Alternatively, you can grab photos in the internet. Just remember to grab those that are copyright free. You can go to Pexels.com and Shutterstock.com.
Step 6: Encode the drafts you’ve written in Step 1.
Finalize your drafts and make sure that you’ve written it with a promotional and inviting tone. When writing it, make sure that it doesn’t overlap the images. You can write them below an image or at one side of it.
8+ Catering Business Postcard Templates
1. Business Advertising Postcard Template
The Business Advertising Postcard Template is sort of like an invitation letter to a potential client. With this template, you can write some things about your services in a way that you’re trying to entice them. It also has a great artistic professional design which make for a good first impression. You can own this template in just a few steps, which starts by clicking on its ‘download’ button.
2. Business Event Postcard Template
If your catering business handles business conferences, then you should consider owning the Business Event Postcard Template. The default white background of this template allows your postcard’s texts to have great readability. But since it can be freely edited, you can make certain changes with it if you want.
3. Business Services Postcard Template
The Business Services Postcard Template functions similarly with the Business Advertising Postcard Template. What gives it a slight edge is that it has a default letter which states your thanks for the client’s trust on your services. You can also make some revisions with the letter to make it more in-line with your own thoughts. So why not grab a copy of this template now?
4. Small Business Postcard Template
The Small Business Postcard Template best highlight is its design which has a very eye-pleasing color. It’s actually intended for bakeshop businesses, but it would also serve as a postcard for your catering businesses, especially if you’re trying to market your business for birthday parties.
5. Restaurant Postcard Template
As you can see with its name, the Restaurant Postcard Template is primarily intended for restaurant businesses. But since catering businesses is also part of the food and beverage industry, then this template can also be of use to you. All you have to do with this template is make some minor changes for it to suit a catering business.
6. Free Catering Business Postcard Template
The Free Catering Business Postcard Template has everything that you need out of a catering postcard. It already has its own background photos which are relevant with a catering business. These photos consists of elegant glassware and 5-star-quality table settings. The best thing about it is that you can own it for free.
7. Free Business Event Postcard Template
The Free Business Event Postcard Template has the same qualities with the Business Event Postcard Template, but this one is sort of like a simplified version. Even though it’s simplified, it doesn’t mean it has inferior qualities. And plus, you don’t have to spend a single penny to own it since it’s free to download.
8. Free Multi Purpose Business Postcard Template
The Free Multi Purpose Business Postcard Template is designed for any type of business postcard. In your case as an catering business owner, all you need to do if you use this template is change its color scheme, its written content, and add some relevant images. So why not try this template out? There’s no risk doing so because it can be grabbed for free.
9. Free Small Business Postcard Template
The Free Small Business Postcard Template is the perfect postcard template for every business under the food and beverage industry. It’s layout, design, and format is made so for the benefit of restaurants and catering services. So you, a catering business owner, should consider keeping this template in your computer files.