Packaging design mostly talks about graphics and the overall design of the product and the way it has been presented. But one important element that we often don’t pay much attention is an important design element called typography. Though typography is a part of most of package designs that you see but is not much talked about when it comes to packaging and branding. Here are some inspiring and interesting packaging designs with impactful typography.
There are two different kinds of san serif fonts used in this packaging. It indicates how typography has different meaning with every sentence and word that it tries to communicate. The words Raw and Ice Cream have been written in different font styles and denote different meaning through typography.
The packaging looks visually stunning and we love the typography and the type font used that did a perfect justice to the packaging design.
Another fancy typography that has given a very playful look to the packaging.
The coffee bag packaging plays with typography as their main design element. There are different types of font styles used in the packaging and it makes the packaging design very attractive.
Another example that shows the difference that typography can make to packaging. In the given image you can see how typography creates an impact to an otherwise simple packaging and makes most of the difference.
This packaging is a a great mix of interesting colors and spot on typography. As a result the packaging appear cool and playful just as the designers would want and expect.
In this packaging the designer has played with the font size and that makes a huge difference in the impact that typography can create. It helps the reader locate their eyes to the most important part of the text based on the size.
The typography used here is not something that is striking but something that has wonderfully adapted the overall packaging designing and this is not something that is easily achievable.
This is a great chocolate packaging design. The main attraction of the packaging remains the typography. It is fancy and works very well for the product as cursive fonts can be easily associated with chocolates.
Another coffee packaging, another interesting typography design. The calligraphy style typeface looks great on the packaging and instantly gain your attention.
If anything we say to define this typography, it would be “ razor sharp”. It works perfectly for the product, so much so that by looking at it you can tell the product that it is representing. Even for someone who do not understand or read english, will understand the product beneath the packaging.