Brochures are commonly a great source of information. They can also be an effective way in advertising. Although when creating a brochure, there is more to it than meets the eye. There are different types of brochures each with its own purpose and use. But before worrying about the content, the cover is by far one of the most important aspect. Before people grab a copy, they must first know what it is about.
To help you get started, we have collected samples of brochure cover mock-ups for you to customize and download or use as a guideline when making one. For magazine-related mock-ups, you can also check out our Magazine Cover Mock-ups that we offer on our website.
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Landscape Brochure Cover Mock-up
A4 Brochure Cover Mock-up
Brochure Magazine Cover Mock-up
Photorealistic Brochure Cover Mock-up
Brochures: What Are They?
In simple terms, brochures are informative paper documents that are used in advertising products and services. There are two types of brochures—printed and electronic. Printed brochures can come in different forms such as flyers, pamphlets, or leaflets. The electronic ones are called e-brochures. They are basically brochures you can find on the internet which provide information about a certain topic or company. With electronic brochures, they have a low production cost since you create it electronically but have limited exposure in comparison to printed brochures.
The great thing about having brochures in marketing is that they help promote and introduce a company, organization, products, or services. They give a summary about the subject given and lists the products and services offered, which allows the reader to recognize the company and its quality.
Brochures: Why Use Them for Marketing?
Create a scenario wherein you are discussing your business to clients. Handing them a brochure while you are explaining the details of your company can help back you up during your sales pitch.
Another great thing is that when distributing brochures, you are literally and metaphorically handing your company onto the customer’s hands. This allows them to read through the brochure when they find something to read, and this leads them to bringing the brochure home to show to family and friends.
For advertising-related mock-ups, you can also check out this collection of Advertising Mock-ups.
Brochure CD Cover Mock-up
Corporate Brochure Cover Mock-up
Trifold Brochure Cover Mock-up
Brochures: Elements and Details to Consider
Before making a brochure, here are a few tips to consider:
- A cover that stands out. In a busy room or event, chances are that your potential customers will have no time in grabbing a brochure. If your brochure cover does not pop out and seem interesting enough to open, then it is likely that the prospect will not bother to grab a copy. The cover has to be visually appealing. The best way to go about this is with an attention-grabbing headline that addresses to the needs of your customer.
- Good content. The cover is not enough to cut it when it comes to marketing your company through brochures. The content has to be informative and helpful in making your customers read at ease.
- Powerful initiative deliverance. Once the customer finishes reading the brochure, then that’s when you will get to know if the content was enough to create an action in interacting with your company. Make them want to purchase your products or services.
For more mock-up samples, you can browse through our list of Mock-up Templates of which you can find samples here on Template.net.