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A flyer (also known as a flier) is a form of paper advertisement that is usually posted or circulated in a public location, given out to individuals, or mailed. Flyers in the 2010s range from low-cost photocopied leaflets to high-end glossy full-color circulars. A flyer is also known as a "circular," "handbill," "pamphlet," "poster," "literature," "weekly ad," "catalog," or "leaflet." It's also employed in marketing.
Individuals, businesses, non-profit organizations, and governments can use flyers to promote a music concert, a nightclub appearance, a festival, or a political rally, promote a goods-selling company, such as a used car lot discount shop, or a service business, such as a restaurant or a massage parlor, and/or persuade people about a social, religious, or political message, as in evangelism or political campaign activities on behalf of a political party or candidate during an election. Flyers have also been used in armed conflict (for example, airborne leaflet propaganda has been a tactic of psychological warfare) and to recruit members for organizations or companies. Flyers are a low-cost means of mass marketing or communication, similar to postcards, pamphlets, and small posters. There are several flyer types to choose from such as A4, A5, DL, and A6. Flyers are circulated on the street (called "flyering" or "leafleting"), mailed door-to-door, posted on bulletin boards, placed under car windshield wipers, given away at events or on the street, or affixed to telephone poles, walls, or other surfaces.