What Is An Invitation?
An invitation is a written or verbal request asking someone to go somewhere or to do a specific task. It is formally calling an individual or group of individuals to be present at an event or activity. Thus, invitation cards or letters must be informative enough so readers could comprehend the best way possible. Yes, the potential attendees could inquire and call for clarifications, but there's a great difference when you present all the information correctly. When it comes to invitation details, include important information such as the time, location, and how to RSVP.
How To Make An Invitation
Whether birthday or wedding invitation, one aim is to satisfy your readers with the quality of your invitation. Always keep in mind to present comprehensive details. Do not mislead your readers rather try to impress them with your product. Below are steps to follow on how to make an invitation.
1. Be Concise
In writing your simple invitation, be clear and brief with your words so you'll get the attention of your readers and instantly convey the relevant details of the event. Include essential information and follow the format of who, what, when, where and why. Think about an introductory headline that states the event followed by the highlighting of time, date and location. Remember to include the logo of your company to reinforce your brand. Jakob Nielsen’s study from 1997 shows that 79% of readers scan rather than read. Moreover, according to the survey, 1 to a 2-page invitation is more likely preferred by 32% readers rather than wordy ones.
2. Write Down Enthralling Details
Persuade people to come and don't give them reasons not to attend Include pertinent details in your party invitation that are closely connected to networking potential. It might be a “sneak peek” at an exciting product, the chance to bring home prizes or to enjoy food. If there is a famous speaker or highlight guest, include a brief blurb. This will entice your guest to come to your event.
3. Provide Detail of the Price
If you are planning to have an entrance fee associated with your event, inform the attendees in the invitation. For instance, show the price-per-person or for a table. It is embarrassing for your guests if you'll issue a bill at the door. Thus, it's not good for business if guests think you are treating them as what is essentially a fundraising event.
4. Display Contact Information
Inform your guests if a reply is needed. Let them know when is the deadline for the feedback. Thus, allow people to give their feedback via phone or email, or, if it’s a formal event, provide a self-addressed, stamped response card. Be specific in reminding whether guests may be permitted to bring a friend or family member with them. Moreover, careful in noting what dress code is allowed like business casual or formal. Don't forget to include details so guests will be prepared and do not hang up the phone lines searching for details.
5. Proofread Your Invitation
Double-check your event invitation to ensure that everything is correct. Omit information that you think is unnecessary, avoid giving an invitation with typographical errors or worse, misinforming guests. Thus, estimate enough time to have your invitations written, styled, printed, addressed and mailed. Your guests should receive their invitations at least two weeks before the event. Forgetting things at the last minute may result in poor attendance.