What Is a Label?
Companies use labels to bring identification to the product. It is a sticker, tag, or any piece of paper attached to the product that contains pieces of information that are necessary for the customers' knowledge. The creative labels help in distinguishing products from the others, especially from the competitors. With a label, the product creates its own identity and distinction.
How to Make a Label?
The biggest reason why product labels are important to consumers—aside from being a marketing tool—is it consists of information that is inside what the people are consuming. This fact is highly necessary when it comes to foods and pill bottles since it affects health. To guide you, here are some helpful steps in making a product label.
1. Determine the Purpose of the Label
Many products need labels. Wherever your eyes land, when you enter the grocery shop, you will always find brands with their colorful labels that help you recognize them. That observation shows that any product needs a label. To start making one, you need to determine first, which is the product that you are going to make labels for. It can be for wines, water bottles, soaps, foods, CDs, or anything that needs it. You can also use labels for holidays or seasonal reasons, just like Christmas, Fourth of July, Thanksgiving, and any other events that you might need labels. Make sure to specify which of the following are for your project since the design also depends on it.
2. List the Necessary Information
There are different information that every kind of label needs; however, what they collectively require are the things that make up the product. Even the CD labels contain the songs that you can listen to in the album. What you need to list first are the things that are in the product. List the ingredients of the products for the awareness of the consumers. This task is applicable for food, beverages, soaps, perfumes, shampoos, and any product that consists of several elements.
3. Visualize an Appropriate Design
The design of the label depends on the purpose and the concept of the company. The design must be appropriate to what you are selling, or else the customers may find it confusing. When you are making a wine label, you can imagine it being elegant and fancy since that is what wines are all about. On the other hand, if you are making a candy label, you can make it cute and playful for the kids to buy.
Designs also influence a consumer's choice in picking products, so be considerate and take time in thinking for the designs. Some modern labels do not need any sophisticated design, just like prescriptions. All you need is a format that arranges the pieces of information about the medicine.
4. Design the Product Label
After visualizing, create the design itself. Open any software or program that you have and trust and open a blank file. First, resize the paper in an apt size; the size depends on the size of the product. Then, insert all the planned designs, patterns, and vector illustrations. Make sure that the colors are pleasant to the eyes since it also has an impact on the customer's choice. Then, insert the texts. The text that needs emphasis is the name of the product. The other necessary information includes the company logo and name, the manufacturing and expiration dates, the production address, and the product ingredients. Afterward, finalize everything and save the file. Print the labels and attach these to your products to sell!
What is Product Labeling?
It refers to the outer look of a product. Labels contain essential written information about the particular products that buyers must know. The front face of the product label includes only the name and tagline or one and two more details, and all other information are described on the backside.
What are the Objectives of Labelling?
- To provide relevant messages and information to the customer about a product.
- To circulate promotional information among the target audience.
- To pay attention to customer safety and welfare by providing ingredients, composition, utility, and other details.
What are the Functions of Product Labeling?
- Labels add intrinsic value and unique identity to the products and influence the buyer’s minds.
- Labeling also divides products into specific categories of grades based on product quality.
- The label informs about the manufacturer’s name, manufacturing method, and dates, expiry date, etc.
- It also helps to promote products.
What are the Types of Labels?
- Brand Labeling: when introducing a product, the brand is added to the label to which it belongs.
- Descriptive labeling: It states facts on product usage.
- Grade labeling: It contains descriptions of several aspects and features of the product.
- Informative Labeling- It contains educational and instructive content on the product.
What is the Difference Between Packaging and Labeling?
- The primary function of packaging is protection products from external contamination and damage, whereas labeling is informing the buyers what they are purchasing.
- Packaging also contributes to brand awareness, advertising, and identity. Labeling under the legal binding adds all ingredients, nutrition details for customer safety.