What is a Press ID Card?
A press identity card is a document wherein the name of a journalist and the media outlet he or she is working on is reflected upon. It also includes additional identifying information and a photo of the owner. A press ID card is sometimes referred to as a press pass, press card, or journalist pass. For a journalist, a press ID card bears a great significance in their job. It indicates that he or she works as a professional reporter, photographer, or writer for a particular media outlet; thus, granting him or her the right to information. With this type of identity card, journalists can do their job smoothly since it grants them access to several social events.
Since time immemorial, journalists strive hard to deliver the latest news to the reading, viewing, or listening public. Even with the rise of technology where people can access information freely, media outlets still remain as the most reliable and credible source of information.
How to Design a Press ID Card?
The overall appearance of a professional ID card says a lot about the organization or company it represents. For this reason, a press card should not look plain and boring. If you are assigned to create an identification card for media practitioners, we have outlined a step-by-step guide on how to accomplish this task.
1. Set Dimensions
After launching an editing software, the first thing you will do is to choose a size for the press ID you’re going to create. The standard size of an ID card is 3.370" x 2.125". For a press card, the size can be 2"x 3.25" or 3"x 4.5". Aside from the size of the card, it also determines its orientation. Decide whether you want it to be vertical (portrait) ID or horizontal (landscape).
2. Select the Right Colors and Typeface
Reputable media companies have established their brand long before. They incorporate their branding on their newspaper design, broadcast design, and even on their press card. To maintain brand consistency, select the colors and typeface which will best represent your media company. It is highly suggested that you opt for a minimalist layout of your corporate ID card to display professionalism and to make the card look neat.
3. Add a Photo
One of the most essential elements of any service identification card is the photo of the bearer because it serves as a solid proof of the reporter’s identity. It is important that you attach a high-quality profile image of the press card bearer for better identification. You may hire a photographer to ensure an excellent result. Aside from the profile image, you should also add the company’s logo in your design.
4. Type Details
Before doing this step, make sure that you have compiled all the relevant information of your staff—most importantly, their full names. On the front portion of the simple ID card, type in details such as your company’s name, name and position of the bearer, card validity, and card number. Also, leave a space for the card owner to affix his or her signature. At the back of the ID, add emergency contact information, address, blood type, and information on how to return lost ID card. Moreover, incorporate security measures like adding watermark effects or barcodes.
5. Save and Print
Review all the details you entered and save the final press ID card design. Lastly, print the vertical ID card using high-quality and durable material such as PVC or plastic.