In order for a business to prosper, they need to maintain a number of employees to run the essential operations of a company. Through time, some may leave eventually, but as a businessman, it is your initiative to fill the gap of your workforce. Make sure that you and your human resource officer are in sync. Initiate a plan, conduct research, and make the plan happen. If you still don't have any idea on how to start your plan. We have here a guide on how you can create a recruitment service brochure that can surely help you.
1. Know Your Audience
Like any other promotional collateral, a recruitment agency brochure is intended to reach your potential audience. Determine the demographics of your audience. In this case, we suggest that you need to target fresh graduates and the unemployed. Group them according to the qualities that you need and the available job that you want to offer.
2. Decide On The Type
There are many types of brochures for different businesses, but when it comes to type according to folds, the most commonly used ones are the trifold and bi-fold types. Each one of these two types has their corresponding purpose, a trifold can give your audience more opportunity to read and has more space more information. On the other hand, a bifold gives you space on your text and photos. Make sure that you decide on what brochure format to use!
3. Construct The Content
This is the most important part. If your brochure is nothing without the information. See to it that when you construct your content, the necessary facts and information is clearly stated. Don't fill the whole brochure with texts. Make sure that you will leave 40%-50% of white space so that it would be readable. We understand that you want to include a lot of information, but you have to remember that a printable brochure is not a pocketbook. State the details straight forward.
4. Design Your Brochure
When you design your creative brochure, make sure that you'll use high-quality images, font, and objects. List down the necessary design elements that you want to incorporate in your brochure. Remember, to ensure the consistency of your content, you need to still stick to your company branding.
5. Find A Tool
There are a lot of editing programs in the market that you can use. If you check online, make sure that you'll read the reviews and opinions regarding the specific software that you want to use. We recommend you to choose our sample brochure templates above. All of our available templates are compatible with your preferred editing software such as Adobe Illustrator or Apple Pages.