What is a Snapchat Geofilter?
Geofilters are online filters that were introduced by Snapchat. The app users are fond of using these filters to make their posts fun and creative. It also indicates the dates and your locations. Just like promotional banners, entrepreneurs often use geofilters in terms of marketing their business online.
How to Make a Snapchat Geofilter
Businesses find geofilters useful when marketing their business, and the same goes for event planners. According to The Top Snapchat Statistics, the app has over 100 million active daily users, and these users view over 10 billion videos per day. That is why business marketers use Snapchat Ads to increase the chances of their target market to notice them. Engagement is always encouraged when it comes to marketing. That is why they use filters and sponsored lenses in Snapchat. If you are looking for ways on how to make your geofilters, check out the tips and steps listed below.
1. Decide on a Theme
Before anything else, you must determine the purpose of your geofilters to come up with a theme to apply. Themes help audiences understand the meaning of your marketing material. Snapchat users will know your event once they see your geofilters. Your theme concept will help you design your filters later on. Consider this area first before proceeding to create a geofilter.
2. Design your On-Demand Geofilter
As mentioned earlier, your design depends on your theme. You can have geofilters about a Hawaiian party, basketball, baptism, food, birthdays, and many more. Geofilters are like market flyers—it needs to portray the event or business you have to your target audiences. You can consider adding graphics and color schemes close to your randing identity for better advertising.
3. Choose a Geofilter Template
For your convenience, you can use ready-made templates available online. These geofilter templates already have layout designs that fit any filter purposes. It comes along with high-quality images, graphics, texts, and borders you can use when customizing your geofilters. It is convenient to use and personalize once you download it on your devices. Pick one geofilter template and edit it to your preferences.
4. Customize the Filter
Once you have your editable template on your device, you can start modifying it to match your preferences. Customization is more quick and easy when using an editing program. We suggest you create your filter with applications like Adobe Photoshop since it has tools that help you add and attach details.
You need to make sure your filters are not overcrowded. For example, you are creating a birthday filter. Like a birthday greeting card, you can place fancy text that says "Sweet 16" or "Happy Birthday" to emphasize the meaning of your filters. Keep it organized at the same time creative.
5. Submit for Reviews
After finalizing your geofilter templates, you need to submit it to Snapchat for reviews. You have to agree and follow the terms and conditions made by Snapchat—this way your geofilters are going to appear on every user. Settle all the payment schedules and other fees, and then your geofilters are ready to go!
