What Is a Greeting Card?

A greeting card is a piece of illustrated card stock or special paper that indicates an expression of feelings towards the receiver. Although it is used for personal use such as sending congratulations or thank you to someone, it can also be utilized as a business marketing plan. It is an inexpensive way of advertisement and is usually handmade or online.

How To Make A Greeting Card

Creating a personal greeting card can be an indication of how you genuinely feel and express your feelings towards someone. So to make one, do not limit yourself and indulge in the art of greeting card making. Well, there may not be standard steps to follow but let us give you some simple tips in making your greeting card.

1. Be Concise With Your Goal

Before touching anything else with your card aspect, you need to make sure that you have a clear vision of its purpose. You need to ask yourself first, why am I making a greeting card? Is it for the holiday card? Christmas card? Thanksgiving card? Or are you marketing your brand through greeting cards? Either way, make your goal as your focus. Your greeting cards would fail miserably if you did not meet your goals.

2. Know Your Audience

If you plan to produce a personal greeting card for a person or two, then you must know your audience personally. An example of this is when you are making a congratulatory card to greet your niece or nephew who just graduated in college. Or if you are mass producing greeting cards for business, you need to make a checklist about your general target audience.

3. Design Your Greeting Card

Now that you determine the purpose and audience of your card, you can now start the design process. First, you need to decide the page orientation—do you want it a whole page or half-fold? Then, determine whether you will use a color or a photo for the background of your card. Pair your creative design with creative typography and fonts. You can play with a maximum of five fonts depending on its purpose but do not overcrowd it. And remember this golden rule in designing a greeting card—you need to be as relatable as possible. Stick to your purpose and theme, and you are good to go!

4. Format Your Greeting Card Text

The design will scream for the theme, but the text will have the responsibility to convey the central message of the simple card. Usually, a card contains a simple greeting with a supporting statement below. You can also add other information such as the event date, the recipient's name, and more.

5. Print And Distribute

Now that you have the actual face of your card, you can now proceed with this step. Print your printable card in high-quality card stock or special paper. Afterward, place it in a fancy envelope that matches the card. Then, hand it out to your desired recipient.

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