When a big company requires certain services it chooses the biggest names in the industry to get the work done. These companies, in turn, accept these offers for they want to associate themselves with other big names as well. However, when you are just starting and your company hasn’t yet made a name for itself, you need to find clients yourself. For this, you need a business promotion letter. This needs to contain details about the products or services that you are offering while also offering them an exclusive deal. The latter should act as an incentive to use your products or services.
5 Steps to Create a Business Promotion Letter
Step 1: Write the Client Details
Write the date at the top. Then leave a line and write down the details of the client. Start with his name followed by his position in the company in the next line. After that write the name of the company which he represents and also the address of that company.
Step 2: Introductory Paragraph
After using a formal salutation start with the introductory paragraph. This should contain the reason for which the letter is being sent. The person should not be made to read the entire letter only to find out that it had been a total waste of time. So if you are going to be offering some products that the company might need, write that only.
Step 3: Business Details
Once the person has finished reading the first paragraph and has proceeded to read this section, it means that he is somewhat interested. This is where you need to give a brief description of what your company does. Also, mention how long you have been in this industry. This adds credibility.
Step 4: Make an Offer
In the next stage make an offer. There should be a reason why the company should be willing to try out your products than the one which he already had in mind. You can offer better pricing, superior quality or both. So if you are selling certain products create a table. In the first column write the name of the products, in the second write the market price, and in the third, the exclusive price that you are offering.
Step 5: Call to Action
The last paragraph should induce a sense of urgency in the recipient so that he may be compelled to take immediate action. In the above example, you can say, that this offer is available for a limited period of time. So, if he wishes to make the most of the offer, he should take action immediately. The main trick lies in this part of the letter. Usually, most companies would just lower the price. But the ones who are willing to take the risk might even offer a money-back guarantee or something similar.
3+ Business Promotion Letter Templates
1. Business Promotion Letter Template
If you are planning to get some new clients on board then you need to create a business promotion letter for the same. If you have no prior experience in creating one, then it is highly advisable that you make use of this template. Our trained professionals have created this one after much research to ensure the best possible quality. So download this letter template in Word now and get ready to increase your sales.
2. Small Business Promotion Letter Template
If you are a small business looking for clients, you need to send out business promotion letters to the potential ones. Since this would be the first interaction of yours with the company representatives, you need to make sure that you make a good impression. You can do that quite easily by downloading this template that we have created. Open the letter template in Google Docs and enter your details and it should be ready.
3. New Business Promotion Letter Template
When you start a new business to gain traction you need to send potential employees a business promotion letter informing them about your products and services, while at the same time asking them to try them out. We have letter templates that are that have been created keeping that in mind that you can check out. Download this one for example. Fill in your details and you should be good to go.
4. Sample Business Promotion Letter Template
When you find a potential client that you feel can make use of your products, the first thing that you should be doing is sending him a business promotion letter. This should contain details of the type of products you are offering and how they can benefit the client. If you require some help in creating such a letter, you should take a look at this letter template designed to serve that purpose.