What Is an Artist Business Card?
An artist business card is a card containing the business information of an artist, such as his or her name, company or business name, if applicable, company or personal logo, address, and contact information, such as phone number, email address, website, or social media account like Facebook, Instagram, Twitter, etc. Business cards are usually shared during formal introductions and are traditionally simple, with black text on white stock. However, with modern technology, business cards nowadays not only contain creative designs but also available in different colors and shapes. Apart from paper or stock card, business cards can also be made using metal, rubber, plastic or PVC, metal, wood, and many other extraordinary materials.
How to Create an Artist Business Card
If you are an artist, it is expected that you are applying your artistic skills in your business card, so make sure that you meet people's expectations by creating a business card that is beyond ordinary. It does not mean that your business card needs to be unique; it only means that your business card must creative and capture attention and interest. How is that possible? Here are the simple steps that you can follow.
1. Understand the Nature of Your Business
Artists can be classified into visual artists, applied artists, and performing artists. Determine which one are you as this can help you get the idea on what personality you are going to present in your business card, Visual arts are those that involve drawings, paintings, sculptures, and photography; applied arts include architecture, interior design, fashion design, and wood craft areas; and performing arts include music, dance, opera, theater, films, drama, and magic shows. This can serve as your inspiration in your initial business card design.
2. Decide the Size and Shape of Your Business Card
The standard business card size is 3.5×2 inches, but this does not mean that you must only stick to this dimension. Express your creativity and explore other card sizes and shapes, for example, oval, circle, square, round edge, among others. For example, if you are a painter, you can choose a palette shape for your card to represent that you are providing painting products and services. No matter what size or shape that you desire, make sure that it will still fit in most card holders and wallets.
3. Choose a Durable Material
You do not want your business card to get easily destroyed by weather, such as heat and moist. You want it to be durable so it would last in your recipient's hands. Hence, choose a paper, stock card, or whatever extraordinary material that you want just like the ones enumerated above, that has a high or excellent quality. Invest in good-quality materials for these can also provide your business card a striking finishing touch.
4. Choose Your Business Card's Color
In order for people to immediately remember your name as an artist, you must be consistent in your branding, most especially the colors. With that said, in choosing the color for your simple business card, you may refer to the colors of your personal logo. Two to three colors would suffice.
5. Make Sure to Include the Essential Elements
It is vital that you will not forget to include these essential elements: name, logo, tagline or business description, address, and graphics. Apart from adding enhancement and visual presentation to your sample card, graphic designs and illustrations are also helpful to catch the attention of your potential customers, investors, business partner, among others.
6. Recheck and Proofread
Before sending your business card for printing, make sure that it does not contain any spelling or typographical error and that you have placed all the necessary information that the recipient of the card must know. Lastly, finalize your sample business card, choose a quality printing company, and send your business card for printing.