What is a Menu Flyer?
A menu flyer is a printed document that lists a dining establishment’s available food and drink options. It acts both as an informational tool and a marketing material. They are sometimes also called pamphlets or leaflets.
Despite the growing trend for businesses to go digital, print marketing is increasing due to its level of personalization. Flyers especially work when used as a drip marketing plan where potential customers are sent follow-up flyers over a period of time in order to capture a sale. Apply this trend to the billion-dollar restaurant industry, you may just see results for your own dining establishment.
How to Make a Menu Flyer
We’ve compiled a time-tested menu and flyer-making tips that will jumpstart your own menu flyers. Study each tip and look into how you can replicate them for your own business.
1. High-Resolution Images
Imagery plays a big role in designing any kind of visual media. Play this up in your own restaurant flyers by including high-resolution and well-taken food photos. Hire a food photographer if you have to.
For example, the more realistic and sumptuous-looking a shish kebab photo is in your BBQ menu flyer, the more likely people will be enticed to try out this dish at your restaurant.
2. Use Sensory Words
Another psychological trick that works best in restaurant menus is the use of sensory words in their food descriptions. You can add these in your editable menu flyers too.
Use words that evoke the sense of taste or phrases that stimulate craving and hunger. The most common examples are mouth-watering, crispy, crunchy, flavorful, creamy, etc. Find the set of words that best fits your own food menu offerings.
3. Compelling Call To Action
A good restaurant menu design should always include a Call To Action. CTAs act as the fuel to your customer’s desires. Offer them something useful for their own lives.
For example, if you are making a Valentine’s Day flyer, a good Call To Action may be a discount for couples or a special treat. Make your CTAs as concise yet attention-grabbing as possible.
4. Good Visual Hierarchy
A clean and organized makes a menu flyer easier to read. Limit the number of food photos and menu items on your restaurant menu design. Focus on the best-selling or high-value items in your menu list.
To illustrate, in a 2018 survey of chefs, 69% said that the inclusion of new meat cuts will be a leading trend in the industry. With this knowledge, you can focus on including Merlot cuts and oyster steak cuts on your menu flyers instead of listing down your restaurant’s entire menu.
5. Paper Quality
Flyer marketing may be quick and easy. But if you want your dining establishment to be taken seriously, cheap flyer printing isn’t the answer. You do not have to use the highest quality paper or cardstock. Just choose a paper type and print finish type that matches the kind of impression you want to create on potential customers. Most of the time, paper with 135-170 gsm thickness and a glossy finish works best for printable menu flyers.