What Is a Pharmacy Flyer?
A flyer is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. A pharmacy flyer is a visual printed promotional material that is to be distributed. Pharmacy flyers increase the awareness in people over the products, events, and services by providing the necessary information. They are usually distributed before the grand opening.
How to Make an Eye-Catching Pharmacy Flyer?
One of the most traditional methods of promoting your pharmacy to a new neighborhood or new products and services is by printing out flyers. This kind of marketing instrument is cost-effective, accessible, and easy to print. By following the steps below, you will be able to create an eye-catching pharmacy flyer.
1. Create a Rough Draft of the Flye
The first thing you’re going to have to do is make a set of rough drafts of what you want your simple flyer to look like on a piece of paper. You can even use several template for a reference. Either way, the purpose of the rough draft is to give you a variety of choices for your final design. The focus of these drafts is the layout for the flyer.
2. Functions of the Flyer
When you pick out which layout you want to work with then you can begin designing your sample flyer. Some pharmacy flyers put their information in pill-like designs to establish their pharmaceutical services. Just make sure that you follow these important rules make the information easy to read, keep the essential information and contact details accessible, and keep things realistic with a “what you see is what you get” attitude.
3. Minimize the Content of Your Flyer
The biggest trend in advertising media is the application of minimalism. Minimalism aims to keep things subtle and calm. An example in applying minimalism would be to attach a single image with vectors that contain some information of your pharmacy in a well-placed layout design.
4. Choosing the Color Palette for Your Flyer
Colors are elements that usually attracts an individual’s attention. For flyers, it is one of the most powerful tools. A lack of color would make the viewer lose interest. Make sure the colors used in your pharmacy flyer reflect your company logo. Otherwise you can use either blue, red, or green. These three are the most commonly used colors in pharmacy flyers.
5. Selecting the Right Images
A pharmacy flyer should feature images that reflect their services. The most common image pharmacies use involves a pharmacist behind the counter smiling as their arms are folded across their chest. That should be fine. Another option you can use features a pharmacist conversing with a customer while holding a plastic bottle containing medicine. If you opt for either, you can use stock images or hold a photoshoot for authenticity. You can also use vector images, perhaps an illustration of a pharmacist or some medicine.
6. Call to Action
A call to action is a phrase that encourages your customers to purchase your products or engage in your services. It is often used to catch their attention and inform them of what your pharmacy has to offer. Don’t forget to attach one to engage your customers.