Oftentimes, it is critically important for a small business to come up with an effective marketing strategy, even resorting to email marketing templates, to survive the cutthroat competition in the world of business. Imagine yourself going to a battle against the proverbial Goliaths in business. Just like little David, it is important to come up with a great strategy and win the fight.
A great way to set you apart from your competitors is by using a promotional strategy. To make your game plan even more effective, your promotional plan should go hand in hand with an excellent marketing strategy. So let’s kick-start this article with these amazing promotional templates from our website.
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Email Marketing and Its Importance
With the rapid development and revolution of the internet over the years, it is not hard to take its advantage, especially in promoting your business online. You do not have to invest a lot of money on for radio and television ads. An email is a great and practical way to promote business in just a short period of time. No matter what your business promotion goals is, email marketing can target various social groups. And since there is no constant in the business world, email marketing allows you to change and respond quickly to any change in the business trends.
Key Elements to a Successful Email Marketing
- Subject line – A lot of marketers take the importance of a good subject line for granted. When creating a subject line, your goal should be to interest the prospect into opening your email.
- Promotional offer – No matter how visually appealing the design of your email, the offer is still one of the most important elements that converts a prospective into a paying customer.
- Landing page – The interest of a prospect should lead to the next step, which is the landing page. Make sure that your promotional offer should lead the potential customer to the right landing page.
- Format – Choosing the right format for your email plays a crucial role in boosting traffic to your landing page. Our HTML email templates allow you to create and design the content of your email easily.
- Timing and frequency – If your target audience is located in different time zones, determining the right timing in which you send your promotions is extremely vital. Which time of the day is the most convenient and appropriate to send them your email?
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Three Phases of Promotional Email Marketing
- Goal planning and setting – Considering these factors can help you easily plan and map your marketing goals (reasons for sending the email, purpose of your email, and reasons for people to read it).
- Message – There are four vital elements you should consider when writing the content of a promotional email: motivation, emotional reaction, connection with your readers, and how to make it memorable.
- Evaluate the factors and repeat – If you want to know how successful is your promotional email marketing, you must evaluate both the open rates and the click through rates on the links. Once you have established the success of your email marketing, all you need is to repeat the process.
For a more convenient way to make promotional email marketing successful, do not hesitate to download our business email templates from Template.net’s business archives.