Customize content. Cultivate sales leads. Increase brand awareness. Engage your customer base. Email marketing allows you to do all these things. Isn’t that great? But before you can reap the benefits of a well-rounded online marketing campaign, you must first learn how to create business email newsletters from scratch. And this how-to guide is here to help.
This article teaches you how to craft engaging email newsletters for any kind of business. We have also curated the best business email newsletter templates that you can download and use. Check them all out after learning the basics of newsletter-making below.
First, you must find out and/or decide on what specific product or service you want to sell or promote. Focus on one thing. Do not overwhelm your customer with multiple product or service offers in one email.
Now that the product or service type has been decided, start drafting compelling content for your business email newsletter. Choose an engaging and relatable tone. Showcase feature and benefits. Provide real customer reviews. Include pictures. Do not forget to add an irresistible Call To Action (CTA).
Once you have written an engaging sales copy, the next step is to come up with equally appealing layout design. Choose an organized and responsive template layout as this makes your emails easily readable on different display screens.
If coming up with a creative product email newsletter design is not your forte, then it may be a good idea to use pre-made email newsletter templates. These templates are preformatted with text and design elements that follow a specific theme. All you need to do is add your own content.
After editing your pre-made business newsletter template or creating one from scratch, it’s finally time to send out the emails to your customers. To do that, it is best to use an email marketing service that allows you to automate your email blasts according to different sales funnels. A few examples are MailChimp, AWeber, Drip, and ConvertKit.
As promised, embedded below are custom business email newsletter templates. Each template may be edited and downloaded as Adobe Photoshop or HTML files.
Armed with a sleek and modern layout, the Architecture Business Email Newsletter Template (shown above) is perfect for reminding customers of what your architecture firm values. This template is fully editable so you may include service and product lists on the email body.
Holidays are one of the best times to catch up with your customers through an email newsletter. Use the Business Christmas Newsletter Template (pictured above) if you want a colorful holiday newsletter design that you can fill with product images and season-related captions or messages.
Need a newsletter design to showcase discounts or coupons for an upcoming Cyber Monday sale? Take a look at the Business Cyber Monday Email Newsletter Template (embedded above). Use this template if you are mainly offering a service/product discount during the sale. Customize the template’s colors based on your marketing campaign and your business’ branding imagae.
Aside from proactively selling products or services, email newsletters can also be used as an informational tool. The Business Email Newsletter Template (featured above) exemplifies this usage as the template contains text placeholders that can be filled with a business’ background information or with blog posts.
As you can see above, the Business Sales Email Newsletter Template is best used for providing product and sales updates. For best email conversion results, use high resolution images on the email’s body. This lets a customer (reader) get an idea of what specific products or services your business selling.
Choose the Corporate Business Email Newsletter Template (pictured above) if you are looking for a formal email newsletter design. When using this template, make sure to check if the final newsletter designs renders well on different web and mobile browsers. And due to its corporate design, this template may also be used as an employee newsletter template.
Fashion brands, rejoice! The Fashion Email Newsletter Template (shown above) is created just for you. With a base template that sports a minimalist layout and soft hues, this sales email template may be used as a welcome email for new subscribers or as a new offer email for current customers.
Marketers will appreciate the Marketing Email Newsletter Template (pictured above) as it is created specifically for their use. Use this responsive and color-blocked template to showcase you and your team’s photo and offered services. This template has a fully responsive design so that your customers can read the email newsletter without a hitch on any mobile or tablet device.
With the Monthly Real Estate Email Newsletter Template (embedded above), you can showcase high-resolution images of any property that your real estate firm is selling or renting out. For a better email conversion rate, make sure that you keep this one-page newsletter template‘s layout design as it is maximized for an optimal reading experience.
Download the Product Email Newsletter Template (featured above) if you want a sleek yet fun newsletter design. This template may be customized to match the branding image of any product that you are looking to sell or inform your customers about.
Get the most out of your restaurant’s marketing budget by creating emails sporting the Restaurant Email Newsletter Template Design (shown above). This editable company newsletter template allows you to add scrumptious-looking food photos and hunger-inducing menu descriptions. When done right, customers reading this email newsletter will click on the Order Now button right away.
For an email marketing campaign to work, downloading pre-designed business email newsletter templates is half the battle. Use all the email newsletter creation steps and tips you’ve learned above to the fullest. But, you also need to come up with engaging content, reliable products/services, and a growth mindset. Grow your business through email marketing by evaluating the results of the campaign and by making changes to the design or the sending pattern to elicit positive customer behavior.