Bonding over food is one of the most fun moments that one experiences with family and friends. Precious memories created from the late-night drives to a fast food restaurant, quick stops at small diners, or even at convenience stores just to buy food, or private get-togethers involving food with loved ones, are moments that people usually look for from time to time. Restaurants, fast food chains, or any food establishments are commonly where laughter and loud chatter are heard while chowing down on food. Even at home, family members talk about their day during dinner. Food holds a mysterious power that will make anyone succumb to its enchanting presence that no one can ever resist. And where else can its glory be fully showcased other than in a menu?
A menu contains information on a wide variety of food items. In a menu, each food has a name and description that either has a list of the ingredients used to create it or a brief history of it. Other than the worded details, some of the food items even have pictures that flaunt every minute visual detail of it. Close-up shots of each food item hype up customers, especially if they display the best assets of the food. In the end, the menu is undeniably the best tool to use to promote the food items that your food establishment has. And in a food menu, an impressive design of it is expected. There are a lot of designs to choose from and to help you pick one, we have provided a list of creative and striking designs below. But, before we get into the list, let us first discuss the tips on how to create a design for the menu. Read on! You may also see drink menu templates.
The design is as important as the information in a menu. The design of a menu indicates how the owner intends to carry out the business and what image it wants to project to the customers. There are a lot of things to consider when creating a design for the menu, and we have listed them out for you. Read below to know about them.
You can choose any design you want or anything that you might find attractive. But randomly choosing a design that doesn’t even have an ounce of relevance to your eatery can be confusing to your prospective customers. The purpose of a menu’s design is to project an image that people can associate with your business—an image that will lead them into recalling about your eatery. For example, if your eatery mainly serves chicken, then it would only be logical to include an image of any meal with chicken as the primary ingredient to be found in the menu’s design. Or, if your restaurant’s color scheme is red, then it is expected that your menu’s design will also have a red motif or even just hints of it. It will be easier for the customers to remember your eatery if the color scheme that you used for the menu is the same for the exterior or interior design of your eatery. The consistency of the design with everything else in your eatery is the key to create a theme or style that people can use to connect to your eatery.
Although an attractive design will please customers, it would still help to put something tempting that people will have no second thoughts ordering a certain food item on the menu. What we are talking about here are the photos that you use for the design. Having pictures of some of the food items will help people decide which food to order. If they see that your Cuban sandwich looks immaculate or your barbecue ribs are cooked to perfection, then they will order each of those without a doubt.
The pictures will dictate the choice of your customers, so make sure that the food items will be captured in the most flattering way possible. Flaunt every ingredient that the food has and leave no detail unnoticed. Treat the food as your model. It’s already exquisite, and the only thing that’s left is for you to completely show all its glory. Take pictures of it from every angle possible so you will have an array of shots to choose from at the end of the shoot. Create a style that will help highlight the food. Although flat lay style creates an aesthetically pleasing visual, close-up shots are still the best in terms of food photography and it is the most effective in capturing your customer’s interest in a certain food item. Explore every option that you can to showcase the beauty of your food!
The design of your menu isn’t all about the graphical elements as it is also about how information is organized. Having an organized list of food items helps your customers choose which food to order. As what is commonly seen in most menus in restaurants, the food items are grouped into different categories, like the appetizers, main course, dessert, and many other categories. With this, the customers will be able to identify which food belongs to a certain category and it will be easier for them to create a full-course meal out of the choices of each category. Aside from the categories, giving prominence to the best-sellers will help rake in more profits as people will be tempted into ordering them. Also, they can guide customers toward ordering delectable nibbles that may otherwise go unrecognized if they are only listed as side dishes.
Disorganized elements will only annoy customers and distract them from actually ordering a food item. The text for the title and description of each food item should be simple, no matter if the concept that you have chosen for the menu requires stylish elements. Well, there are font styles that are not annoyingly stylish that could be used to complement the design. But you should avoid the font styles that are indeed stylish, but will only be difficult for the customers to read.
You may misinterpret us saying that you should opt for a minimalistic approach for a menu. You can do so if you want to, but of course, that will depend on the theme that you are going for with your restaurant. What we are talking about here is having an organized and clean design, meaning the graphical elements should be arranged in an orderly manner. If you are going for a 1950s diner theme for your restaurant, then it is expected that your menu will also follow that style, but they should be styled in an organized manner. You can put in as many graphical elements in the design as long as they are arranged well and they will not create a messy look. You would want people to look at the menu’s design and see nods that signify approval and admiration.
These are only tips that will help you create a pleasing and impressive menu that will satiate your customer’s eyes. Well, not everyone is judgmental, but there definitely will be some who will criticize every minute detail of your restaurant. We all want to avoid that, don’t we? That’s why we have provided these tips. The tips might be lacking in some aspects and they might not be everything that you need to know about creating a design for your menu, but they will definitely be useful for you to save your restaurant from all the judgments, especially from the online haters and bashers. After all, everyone in social media today makes judgments out of something that doesn’t even need to be criticized and made a big deal out of when it shouldn’t even be an issue only if remained untouched. You may also see blank menu templates.
Aside from avoiding ‘criticisms’ (when most of it are from online trolls), it will also improve your restaurant’s reputation. If your design is well-appreciated by the real critics or even by the majority of the customers, your restaurant will surely slowly pick up recognition from other people as well. Word of mouth is a highly effective method of spreading information, and once people get a grasp of such news, their curiosity will eventually lead them into trying out the food that you serve in your restaurant. Also, an impressive design will earn you praise from people who are meticulous about artistic styles. Your creative side will be recognized and appreciated. The menu’s great design can dictate the success of your restaurant only if it is wholeheartedly made with care for the business that you have built with love and passion.
Choosing a design can be quite stressful, especially if you are presented with such creative and stunningly beautiful ones. But always remember to pick the design that will be relevant to the theme that you are going for in your food establishment. If you are going for the extravagant style of art deco, then choose the menu design that is related to art deco. If your restaurant mainly serves seafood, then go for the design that has a seafood concept. It is important to be consistent with the design of your restaurant in order to have a uniform image. After all, a solid concept of your restaurant will only be beneficial to you as it will help your customers retain a clear image of your restaurant. It will be easier for them to remember you once they decide on where to eat. Carefully plan out the design so you won’t have to rebrand it every now and then. If possible, the design that you have chosen will be the final one. Good luck with your endeavors! You may also see free menu templates.