It is easy to get used to the usual taste of the homemade menu. It is harder to resist the ones that you have seen first on the photos of your friends when they were out eating in a restaurant you have never been in. Other times, when you hear so much about the best pizza in town, you just want to schedule a pizza date night with your best friends or family. Or maybe you just want to spend a Saturday night binge-watching your favorite series on Netflix and have your favorite flavor of pizza delivered at your door.
When it comes to a comfort food like pizza, giving in to your craving is easy. After all, allowing yourself some Italian-style indulgence wouldn’t hurt occasionally. Pizza comes in many flavors and there are very few people who would refuse a slice or two, when there’s a delicious-looking pie before them, so if you can make a good pizza and are planning to enter the restaurant scene offering it to customers, then you need to design a good menu with these elements:
1. Readability: The infographics in your design are important and it’s something that aims to catch the customer’s attention, but for all a design’s aesthetic quality, the menu will fail to make an impact if the customer cannot read the text and type properly. Overall readability should also be an important part of your menu so choose fonts that are easy to see and decipher.
2. Type: This is relevant to the previous element. Typography is good but tries not to overdo it to styles that will make it hard for people to read the menu. Use fonts and lettering that contrasts with the background to make it pop off the page. The content should also have language that is both appealing and vivid enough to convince people reading the menu, that you’re really offering them a good pizza. Just remember not to cram in too much information or your menu will be messy to look at.
3. Photos: You’re not limited to words and your use of language to make your pizza sound tempting and appetizing. You can use quality photos because images would communicate a great deal about the items on your pizza menu so any image that looks good, colorful, inviting and delicious will be great. However, avoid using photos with a poor quality especially those with poor lighting or where your food doesn’t have a proper arrangement. Your photography process should be a hundred percent organized to make your images look ready-to-eat and appealing.
No matter how alluring it is, imagery doesn’t stop at the photos. The design of the menu itself should be welcoming and relevant to your theme. Think about it. If your menu is difficult to read, chances are, your customers will be asking so many questions which will slow your restaurant staff down, causing delays of other tasks. Here are some steps you can follow to have the right pizza design:
1. Value first impressions: Rather than reading menus from front to back, diners usually just scan them quickly, on an average of about a minute and a half, which means the menu has can’t afford to look drab. Every second count and if it fails to make an impact in split-second attention-span, you’ll see your customer out the door. Pizza restaurants can make their menus easier to scan by using clear section headings, easy-to-find dish titles, and other visual techniques.
2. Use color to influence appetite: You can use color for emphasis and you can use it to make your design pop, since people tend to respond to colors in emotional, often subconscious ways. A great color palette, in this case, becomes very useful in everything from promoting to packaging a product to choosing what color you have to paint your bedroom wall or what color of a shirt or tie to wear on a job interview. For menus however, blue and red are considered a good trigger for appetite.
3. Be descriptive: It’s safe to say that the names and descriptions of dishes make up the focus of a menu since it’s the information that influences diners’ ordering decisions, which is why design or graphic artists work with copywriters to appeal to the diners’ taste buds with wording that’s evocative and appetizing. The ability to describe a dish to make it sound tempting and tasteful has been proven to increase restaurant sales by 30% according to some experts.
4. Apply variety: While variety has a lot more to do with the items on your pizza menu than its design, it’s still a crucial factor. Diners like to have options, both for the pizza and the pricing so you menu should be able to offer some variety and while it doesn’t have to be overwhelming having enough pizza flavors to appeal to people’s different tastes can add to your sales and draw more customers. To encourage urgency, add some seasonal items. Nothing gets people lining up to order or call your delivery hotline than a limited deal.
Great restaurant menu designs improve the dining experience more than you care to believe, help diners make choices they won’t regret and stimulate their appetite, but a menu goes beyond just listing the pizza flavors available and other dishes. It also serves as an advertising tool capable of driving profit with the right design. Here are some tips you can work around with:
Although a menu can be customized, they can be printed in these standard sizes:
Don’t remind the customer they’re spending money. While you want to obviously profit from your pizza restaurant you don’t have to make it obvious by reminding the customer they cannot eat their favorite pizza without spending hard-earned money. Your menu doesn’t have to be rife with dollar signs for it to sell, otherwise, you’ll make the customer think twice, giving them time to figure out whether or not they really should be spending a tangible amount of money for the food.
Believe it or not, when it comes to marketing food on a menu design, vocabulary is also very important. Description of items serve as a primer to your actual dishes or flavors so take your time on choosing the words that would best describe them. Descriptive language for food doesn’t have to be poetic or sophisticated. Just make sure that you know how to use adjectives enough to fuel a diner’s visual preference and imagination. The idea is to draw and inform the customers that you serve the best pizza.
Your pizza restaurant may have the potential to trump competitors and offer exceptional flavors but it would remain unnoticed if you fail to flaunt it on a menu design. Naturally, costumers only want to get their money’s worth through a great dining experience. If they’re greeted with a flat or poorly-designed menu at the table, you’ll drive them away pretty fast and that’s probably not how you imagined your fist days, weeks or months in business to be.