What Is a Retro Business Card?
A retro business card is a retro-inspired card or a card with design elements that are in recent old style. It contains the business information of the card owner—his or her name, business name, personal or company logo, address, and contact information. Although retro business cards are designed in a way that it imitates something old and classic, the materials used in creating a business card are not necessarily old; in fact, a lot of modern and extraordinary materials are used to create a business card, such as metal, wood, rubber, plastic or PVC, and metal, aside from the typically used paper or card stock.
How to Create a Retro Business Card
Creating a retro business card can be easily done if you only know the specific steps in your business card creation. With that, here are a few simple yet effective steps that you can easily follow to achieve a retro business card design for your business and personal needs.
1. Know Your Business Entity
Determining your business entity can be a powerful first step to identifying the business personality that you highlight in your business card. It is the initial step towards gathering the best business card ideas that would best fit your company branding. From that, if you want to incorporate retro designs, you can as well search for retro-inspired things that are related to your industry. For example, if you are in the film industry, you may decide to incorporate images of old film reels and slates. Hence, knowing your business entity is the first step that you must not skip.
2. Decide the Size and Shape of Your Business Card
Generally, the standard business card size is 3.5×2 inches, and it usually contains a bleed area of 0.125 inches or 1/8 inches that extends beyond the finished edges of the card, which is an intended space for design elements and backgrounds. For the shape, business cards are usually rectangular, but you may opt for other shapes for an artsy and unique finish. For example, if your business is spa and massage, you can have your business card shaped like a leaf to represent natural spa products and services that you are offering. Ultimately, regardless of the shape and size that you choose, it is important that your card will still fit in most wallets or cardholders.
3. Choose a High-Quality Material
If you opt to use a paper or card stock, make sure that you choose the one that is durable, preferably 200 to 300 gsm or more. If you want to use other materials apart from the card stock, such as those stated above, you may also do so but make sure that they are firm and lasting yet thin enough to fit in most people's wallets.
4. Choose a Color that Would Represent Your Brand
Make your branding consistent by choosing the same color palette as that of your logo. This is important so that people will easily recognize you even just through the color schemes in your designs. Limit your colors to three in order to avoid clutter and overdesign. Two would even suffice; just use every color's shades, tints, and hues.
5. Include the Important Elements
Name, business description, logo, tagline, address, contact number, email, social media account, graphics—these are the basic and essential elements that you must incorporate in your business card in order to provide the recipient of the card—potential clients, business partners, investors—the vital information needed in order to know and communicate with you.
Lastly, spot for any errors and make sure that they have been corrected before you send your business card for printing. Do not forget to save a soft copy in case you need to print more in the future.