How to Create a Christmas Newsletter?
A Christmas newsletter is an effective communication tool that a company or organization uses. A simple newsletter transmits information to a business's customers or advertises products and services to their subscribers during the Christmas season. At times, newsletters can also communicate with employees for regular office updates. Statista reported that last 2019, were around 3.9 billion email accounts globally. Thus, this shows that billions of people are active email users. Not only emails are best for communicating personal messages, but they're also great for promoting and advertising your company or organization. And for that, this article will help you create an email newsletter for the Christmas season. Just follow the tips below.
1. Have an Objective
Always start with an objective before starting your holiday newsletter. To do that, identify what kind of effect you want to achieve. Also, specify the type of message you want to convey. Do you want to promote new products or services? Do you want to advertise a holiday season sale? Do you want to invite your subscribers to attend a church or school event? Remember to avoid placing too much information into one advertising tool. Doing this can overwhelm your readers.
2. Keep the Readers Interested
The last thing you want to happen is to make your readers disinterested. Anyone can agree that it takes so much effort to keep a reader concentrated on your Christmas email newsletter. Nonetheless, if you want to engage your subscribers, provide engaging content. Additionally, make the content relevant and useful to your subscribers.
3. Design the Newsletter
Design is one of the crucial elements of any newsletter. But this doesn't mean that you have to season it with extravagant designs. Instead, you can make the graphics minimal and choose the only colors that you think are effective yet still creative. Add in Christmas designs, and lastly, don't forget to pick readable and beautiful typography to a more creative newsletter.
4. Add Pictures
Like the designs, pictures can also make your business newsletter beautiful and more enticing. As a tip, aim for high quality and relevance when selecting the right images.
5. Share Social Media
Last but not least, never forget to add your social media links to your modern newsletter. Since you and your subscribers are in the age where social media is in its prime, it's an excellent strategy to add your links. This way, people can visit you anytime and find out more about you.
How do you end a Christmas newsletter?
- Merry Christmas
- Wishing you joy
- Best holiday wishes
- Wishing you peace
- May your Christmas be filled with love
What makes an effective newsletter?
- Captivating design
- Good and informational content
- Short and concise
- Interesting headline
How many pages is a newsletter?
Your newsletter should be not more than seven pages.
How long should newsletters be?
The maximum newsletter word count should be around 200 words. It shouldn't be too long, or your newsletters may bore readers. But if you think 200 words are not enough, you can go a little further, but make sure to keep it concise.
How often should newsletters be sent?
You shouldn't send newsletters every single day because many subscribers might find that a nuisance to them and will eventually unsubscribe to your following. You can send once your newsletters once a month, but if you think once a month is not enough, you can switch to sending them once a week or once in two (2) weeks.