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Photography is a fun yet practical craft, done as either an accessible hobby or an advertising tool. Do you need a simple physical format for showing off your work? If so, then feel free to use our Photography Lookbook Templates! Choose from file formats compatible with several different platforms (including Adobe InDesign and Mac Pages). Go ahead and download now—create a printed visual catalog that flaunts your creative style!
Whether you take pictures of clothing models, urban landscapes, or ethnic dishes, physical lookbooks are always great for showcasing professional photography. Plus, they work well as promotional material to present to your target demographic (as explained by Medium, a creativity-focused resource). If you’re putting one together, check out our tips (below) on how to make yours as appealing as possible!
To start, decide on your lookbook’s orientation format and overall size. In terms of orientation, both landscape and portrait layouts are viable in creating a lookbook. Meanwhile, for size, 17”x11” and 16.54”x11.69” are good go-to’s for lookbooks.
Since a lookbook is for promoting your photo service or business, go through your collection and pick the best you have to offer. However, do note that the chosen pictures also need resolutions that closely match your lookbook’s dimensions. This is critical because too much alteration through your editing software will blur or distort the image quality.
Your lookbook’s visual appeal starts with its front cover, which should immediately impress your readers even before they flip through the pages. To pull this off, go through the planned collection and use one of the best examples as your cover image.
The lookbook’s title also needs some careful planning. Draft something short yet catchy, like “Traditional Luxury Fashion through a Digital Lens” or “The Best Designer Shots from John Doe Studio.”
While the main draw of lookbooks is their visuals, a bit of written content accompanies them too. Your photography lookbook’s writing acts as a supplement to the primary images, creatively written for advertising needs. You can tell a small story, highlight key details, explain historical tidbits, or whatever else you can think of. Remember to isolate the dialogue within their separate pages (barring the cover), as to keep your photos unhindered.
Did you finish reading our tips? Lastly, consider downloading our Photography Lookbook Templates for streamlining your content creation!
A photography lookbook typically has 10 pages.
Create your photography lookbook’s cover by using cardstock.
Template.net offers over 180 original photo templates.
You can get over 80 easily editable lookbook templates from Template.net.
You can use the following software: