A sales letter is a piece of direct mail which plays a crucial role in convincing the reader to buy a particular product or service in cases when the person selling these products is not available. You may also see letter samples to get a better idea of how to create a sales letter for your company.
Create a Sales Letter in 7 Steps
Thinking about the best way to influence prospective clients to buy your products or service? Follow these 7 steps and make a perfect sales letter to do so:
Step 1: Be the Reader of the Letter
Imagine yourself as the customer who is reading the letter and write what exactly you want to know about the company. This way, you will omit out unnecessary details and put in information that is necessary for the sales of your product and services only. You customer’s main concern is to fulfil his/her needs and desires. So, that’s what you should help him/her to do.
Step 2: Arrange your Letters
Sales letters need an introduction, a body and a conclusion. In the introduction, tell why are you sending the letter to the recipient. The body is your selling pitch, where you should explain why your offer is tempting. The conclusion should bring all your points together and ask the customer to take advantage of the offer being provided by you.
Step 3: Easy to Read
Your sales letter should be simple to read. If it is too complicated to do so, then the client might as well just throw it away. Write in a conversational tone. Use short and sensible sentences. Keep your letters a mix of formal and informal letter writing styles. Write short paragraphs. As people like to have breaks in reading, the more natural and smooth you make the continuity, the better. Keep editing your letter till you’re completely happy with it.
Step 4: Catch your Reader’s Eye
Grab your reader’s eye, not literally though! Make sure your headlines are not just limited to advertisements. They can also be used in letters to tell readers something they want to know in a way that grabs their attention. Use longer headline (2-3 lines) to provide important information to your readers. Make your headlines compelling, so the reader will want to read the rest of the content.
Step 5: Interest your Readers
Involve the reader in the printable sales letter by bringing it to life with a steady flow of interesting details. Use active voice. Build on your sentences and paragraphs so that the reader is inspired to continue reading. Every sentence needs to be entertaining; a reader can become bored quickly. Use a postscript (P.S) at the end, so that you can contain the reader’s attention until the very end of your letter.
Step 6: Make the Readers Want the Product
The reader might have a question as to why and how will your product benefit him/her. People are attacked daily with countless billboards, commercials and direct mail as all are trying to sell something. People don’t buy products or services, they buy the benefits received from their purchases. Try different approaches to sell your product.
Step 7: Compel them to Take Action
Customers won’t know what you want unless you tell them what to do next. If you want them to call you, say that in your letter and provide your contact details. It’s also important to push your readers to take action right away. If you’re giving a sales promotion, offer special discounts and rates for a limited time. This creates urgency to follow up on your letter.
10+ Sales Letter Templates
Advertising Sales Letter Template
Pressurized for producing a sales copy for your products or services on time? Use our advertising sales letter to come up with a sales letter to quickly use right after download. Insert, add, or edit any other data you wish to add or convey to your receiver.
Letter of Encouragement to Sales Staff Template
An encouragement sales staff template helps you produce an elegant letter informing your sales staff of any job well done. This is professionally designed for companies to increase spirit and encourage teams who are fruitful to motivate them to perform better. Use this template to start encouraging your sales team to achieve greater targets and goals.
Sample Sales Letter Template
A sample sales letter template, like the one above which you can use to help you create your own sales letter. As these letters are personalized to each recipient, make sure you have the correct address of them. The name of your company should be mentioned.
Sales Job Offer Letter Template
An offer letter is a letter given by a company to a prospective employee that provides key terms of the potential employee’s employment. In such a letter, the job position offered to the employee, the name of the company, working hours, what is the compensation s/he will receive for the job, bonus, benefits, etc. should be clearly mentioned.
Sales Letter Template for Promoting a Service
The above template is a letter template any company can use to promote a service or product to its recipients. This sales letter should consist of details of the product you are selling, the name of your company and a little history about it, the services you provide, email address, the point of contact, etc.
Sample Sales Letter for Advertising
An advertising sales letter is a letter written to a company or a local sponsor, in which advertising agencies invite or request them to publish their ads in the company’s events or brochures so that the audience will know a little about their products and services as well.
Professional Sales Letter Templates
A professional sales letter can be of many types like- asking an editor about submitting articles, about adding more subscribers to the newsletters, bribe letter, venture letter, etc. These letters are professionally linked to a certain company’s sales of its products and services and what would it like to sell more in detail to its recipients/clients.
Sales Letter Template Example
In the above sales letter template, there are 12 steps to make a full foolproof sales letter for your company. You can follow them to make a very convincing letter for selling your products and services to your clients. Your sales letter should convince your clients as to why do they need to buy your product.
Simple Sales Letter Template
Your simple sales letter should be short and easily understandable to your clients. It should have a possible description as to why the client should choose your company to do his/her job and not the rest. You should show him/her what makes you different from others and what services do you provide that others do not.
Sales Letter Template Format
The sales letter template format of the above template shows a pizza shop sample. In sales letters regarding food, make sure that you use pictures that make the customer’s mouth water and he’d want to come and try out the food you provide. Provide your contact details wherever necessary.
Basic Sales Letter Template
A basic sales letter can be of many types- offer letter, thanks letter, application letter, curriculum vitae, etc. These letters contain all details about your company and also all the services and products you provide to your clients.