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A magazine is a form of periodical publication that is printed on both glossy and matte paper. Magazines are distributed on a daily basis and cover a wide range of topics. Advertising, a sales price, prepaid subscriptions, or a combination of the three are commonly used to fund them.
The traditional subscription business models for distribution include paid circulation, non-paid circulation, and controlled circulation. In paid circulation, the magazine is distributed to readers for a charge, either per issue or by subscription, in which an annual fee or a monthly fee is charged and issues are mailed to subscribers. The readership statistics can be established with paid circulation. Non-paid circulation means that there is no cover price and issues are distributed for free, such as in street vending machines, on airplanes, or as part of other items or publications. Controlled circulation is the model used by many trade magazines (industry-based periodicals) distributed only to qualifying readers, often for free and determined by some form of survey. Magazines serve to inspire, inform, educate and entertain people across the globe. They are distinguished on the basis of terms of languages and the target audience’s interests and desires. Magazines can of several types including music, travel, photography, children’s, women’s, entertainment, science, health, educational, lifestyle, food, fashion, etc. Each magazine has its own unique traits such as educational and science magazines providing in-depth analysis of relevant topics along with research findings.
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