How to Make a Cafe Flyer
With such demand in coffee worldwide, the competition among cafes is high. That’s why, if you are a cafe owner, you need to step up and showcase what makes your cafe shop unique among your competitors. Below, we provide helpful tips to help you make astounding cafe flyers.
1. Define The Flyer’s Purpose
Define your advertising flyer’s purpose and keep your focus on your desired outcome. Choose whether the flyer is for a grand opening, breakfast promotion, a new healthy lifestyle menu, or an anniversary party.
2. Know Your Audience
Another technique you must consider is knowing more about your target audience. Before you plug any advertisement, identify if many customers will patronize it afterward. Doing so will give you many ideas on what to include in your promotion flyer to meet their needs.
3. Add Enticing Design
Fill your creative flyer with all the necessary details that highlight your promotion. Always include your cafe name and logo, add if there are promo and discount, location, opening-closing time, and contact info. Choose a complementary color palette and font style.
4. Follow a Cafe Flyer Distribution Plan
After finalizing your simple flyer, make sure to distribute the copies to high traffic areas. Also, if possible, distribute the digital copies online through your brand website or social media accounts.
What is a Cafe Flyer?
This type of marketing tool allows you to advertise and promote your cafe business and function as your means of communication to your potential audience. It's also useful for event plugging, primarily if the event will be hosted in your cafe shop. Thus, if used and designed correctly, chances are you'll be able to attract plenty of clients. Flyers can only tailor such limited info, and you must hook your audience through putting catchy phrases, enticing offers, and appealing designs.
How do I make my cafe flyer stand out?
To make your cafe flyer stand out, you should:
- Add a convincing Call To Action.
- Use a bold color palette.
- Think about your typography styles.
- Add a striking image.
- Include a limited time offer.
How many menu items should be in a cafe flyer?
Due to limited space, cafe flyers work best when they include 1 to 3 food or menu options, with the big-ticket item as the most prominent. Doing so allows readers and potential customers to focus on the image or the offer shown on the actual flyer.
What is the most common cafe flyer size?
Care flyers are usually printed on regular paper measuring 8.5 inches by 11 inches. This paper size is also commonly called the US letter size.
What is the best printing material for a cafe flyer?
Cafe flyers are best printed on paper with paperweight measuring 130 to 170 gsm. This allow the flyers to easily withstand the wear and tear of being handed over from person to person.