What Is a Campaign Flyer?
A campaign flyer is a document that urges people to take action on a social matter or vote for a particular candidate during elections. These flyers are filled with a call to action for the betterment of society.
How to Create a Campaign Flyer
Campaigning for a cause, social matter, or a political candidate comes in various ways. But the easiest and most handy of all forms of advertising is a flyer. Flyers have the power to educate and change the mind of the readers during campaigns and engage with a huge audience.
If you need some tips on making a campaign flyer, read the list below.
1. Decide on the Size
Flyers cover up the whole front page, but the content that you have to make depends on its size. Choose a good size for the flyer. Some commonly used sizes are half sheet (5.5 by 8.5 inches), standard (8.5 by 11 inches), and large (11 by 17 inches).
2. Do Research
You should have a clear idea of the message of your flyer. Do some research about the candidate or your cause. This gives you an idea on the flyer's message. Create an outline of possible angles of your message. Use short sentences as much as possible.
3. Attach Photos
Be creative in amplifying your candidate's reputation and platform. Use the best photos for your campaign. Make sure that it aligns with your message and cause. Apply the best graphic design and colors to your template to make it attention-worthy.
4. Tell a Story
You don't have to write a long one. Just get the attention of the readers with a few words. Create a list of possible taglines for your campaign. Even if it's for an event or a political candidate, you should know how to evoke the emotions of the readers through words.
What are the benefits of using flyers during campaigns?
The benefits of using flyers during campaigns are:
1. Increasing awareness for the candidate.
2. Costs much cheaper than other forms of advertising.
3. Easy to design.
4. Easy to understand with little and engaging content.
5. Works well with digital campaigns.
How do campaign flyers make an effect on the masses?
Campaign flyers have a huge effect on the masses. If it's written well, the message is conveyed properly and people can respond to your call of action.
What should be considered in making a campaign?
There are several things that you need to consider when making a campaign. First, you need to have a big budget. Campaigning for a candidate uses a lot of money. The candidate has to go on tours and land a spot on TV interviews. Social media holds a bigger role in today's campaigns more than ever. Since most people have social media accounts, the internet has a huge role in shaping public opinion.
What is the most commonly used flyer size?
The most commonly used flyer size is A6. It gives more room for promotions since it's as big as a postcard.
How much does a campaign cost?
The cost of a campaign during elections depends on the PR team of the candidate.