Snapchat is an American multimedia messaging app created by Snap Inc., originally Snapchat Inc. One of the principal characteristics of Snapchat is that pictures and messages are normally only available for a limited time until they become unavailable to their recipients. The app has evolved from originally focusing on person-to-person photo sharing to presently featuring users' "Stories" of 24 hours of chronological content, along with "Discover," letting brands show ad-supported short-form content. It also allows users to save images in the "my eyes only" folder, which is password-protected.
Snapchat is best known for its "snaps," which are multi-media messages made up of a picture or a short video that can be enhanced with filters, effects, text captions, and sketches. Snaps may be sent to specific contacts personally, or to a semi-public "Story" or a public "Story" called "Our Story." In December 2012, the ability to submit video snaps was added as a feature option. A video of up to ten seconds in length can be captured by holding down the picture button while inside the app. This method allowed video data to be compressed into the size of a frame. Snaps can be customized with a number of different visual effects and stickers. Geofilters are graphical overlays that appear when the user is in a specific geographic area, such as a city, an event, or a destination. For a fee of $10–15 USD per hour, users can design and build their own geofilters for personal events.
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