Any event invitation initiated or sponsored by a company that involves its employees or clients is called a corporate event. Events like this usually envision to entertain company stakeholders. Product launches, charity events, conferences or conventions, team-building events, and business dinners are just some examples of corporate events. These events are commonly formal and professional in nature. Business people hold functions to establish their brand or image, link themselves to other entrepreneurs, among other agendas.
Because of its wide scope, corporate events or functions require detailed planning and preparation. Sponsoring companies usually hire event organizers to prepare for everything in detail. If you are assigned to make creative invitations for a certain corporate event, read through the guide below, you might learn new things along the process.
1. Gather Client Requests and Specifications
Before you start designing the invitation card, it's a must to collect all the necessary data from the respective corporate clients. Consult the event sponsors about their specifications, event details, and other important data. As you work with the project, make sure that you constantly update the clients about the progress.
2. Measure the Correct Dimensions
Consult an business invitation card sizing chart to help you determine the correct size for your blank invitation. The most common invitation card sizes are as follows: 5 x 7 inches, 5 ¼ x 5 ¼ inches, and 6 ½ x 8 ¾ inches. The size of the card must coincide with the theme and nature of the event, so pick out the best size to fitting all the other design elements.
3. Get Creative with the Design
The design of the invitation should be reflective of the overall theme of the corporate event. Use the right colors that will entice the attendees and the VIP guests to respond and look forward to the event. The formal invitation should channel creativity and professionalism at the same time. In addition, choose a suitable font for the content details; typography can also be applied to enhance the beauty of the overall design.
4. Type in the Event Details
Any invitation should indicate the who, what, when, where, why, and how details. This basic information shouldn't be left out because it allows the guests to plot out their schedules. The initialism RSVP, a French word which means "répondez s'il vous plaît," can also be added to the card to require a confirmation from the invited guests.
5. Print the Invitations
Review every detail and layout on the email invitation; edit out mistakes and enhance the weak spots. Complete the overall task by printing out the finished corporate event invitation card design. Upon printing, use high-quality paper stocks to arrive at pleasing results. According to Printingforless.com, paper choice is an important decision when it comes to creating a great printed piece. The paper stock can have an impact on the final product as ink and the design.