What Is A Corporate Brochure?
A corporate brochure (a.k.a. company brochure) is a print material that aims to highlight the company's benefits, products and/or services. Conventionally, a brochure can be bi-fold or tri-fold. Aside from their beautiful and really engaging creative design, they're forever valued, especially by small businesses or companies because they are more affordable and can reach a significant number of audience and build a strong connection with their customers.
How To Make Corporate Brochures?
Digital means of advertising may replace brochures or flyers, but there are still people who love to read and keep brochures with them; unless yours is worth it. For you to learn how to create an effective corporate brochure that's worth keeping for, here are a few steps and inclusions for you to take into consideration.
1. Determine Your Target Audience
When you create brochures, it's important to determine who your target audience will. Determine who do you think would read your brochures and how will this actually benefit them. Only then will you know how to design your corporate brochures. Since you will be making corporate brochures, then always remember that you will hand these out to business professionals, actual and potential clients, as well as stakeholders and prospective business partners.
2. Determine The Purpose
When crafting your corporate brochures, ask yourself what does your target audience want or need to know. The bottom line in making any brochure is to invite your audience to do something, whether to purchase the products, attend an event, learn something new, or be a sponsor. This purpose needs to be the central focus of your brochure. For example, you want to invite sponsors for a benefit concert. Then, you might want to put a statement saying "Sing For The Poor" and make sure they're written in bold letters with larger typeface fit for the size or layout of your brochure.
3. Choose Your Format
You may choose to have it in two or three folds, but make sure it's appropriate to the graphic design you used in your brochure. For you to have a clearer and more effective guide, look for sample corporate brochure templates which are available online or in any software you can use. Use them as your reference or inspiration and decide whether it's applicable to your type of brochure. Especially when your brochures lean more on texts (such as program brochures), then you might prefer to make it in three folds just to ensure group your details in a clear presentation.
4. Use Engaging graphic Design
Since you will make corporate brochures, then it's best if you use a minimalist style, make it classy, and if possible, choose to make it landscape. You're not just making any kind of brochures, you are using it to inform and invite business professionals who dwell in the corporate setting. Hence, corporate brochures. Therefore, make it look professionally designed. Choose images that have a modern appeal.
5. Let It Promote Your Brand
Brochures are described by business dictionaries as engaging and are tools for marketing the business. Therefore, it should also od its purpose in promoting your brand. Corporate brochures don't just invite your prospective business clients to do something, they also ensure to have a special place in their memory.