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A fashion lookbook is a catalog of clothing pieces from a fashion brand. It is intended to inspire its target audiences on the use of fashion items that should eventually lead to their purchase.
If done poorly, your fashion lookbook can only be a reading material full of distracting outputs, failing to showcase a fashion item in its best appealing way. We gathered here the sharp vital factors in helping you create a user-friendly and effective fashion lookbook.
The simpler, the better. Ensure that your fashion lookbook to be clutter-free. A minimalist approach is the best way here to go. Make your fashion pieces pop out. Opt for a clean layout that its background won't steal the attention, positively or negatively, than the subject.
Fill your fashion lookbook not only with full-body photos but also close up shots on some interesting key points of your fashion pieces. Highlight the specifics on each such as a distinct way of seaming, an exclusive clothing logo brand, a multi-functional jean pocket, or other else.
As the name suggests, a fashion lookbook is meant to be a visual guiding tool in engaging with the target audiences. Hence, it should not be comprised of many wordings pertaining to the fashion items. Only state what is relevant such as the specific brand name, fabric, and the like. Photos are still what needs to be focused on in your fashion lookbooks.
Lastly, build a story. Showcase also the mood of your fashion pieces when worn in a real environment. Do not just incorporate studio-shot photos. You have to give your audiences a significant sneak peek of what it will actually look like when seen on streets, clubs, cruise ships, schools, cityscapes, or other arenas depending on your fashion item.
Generally, your fashion lookbook should be seen with a compilation of fashion pieces and their brief, enticing descriptions.
Conceptualization and in-depth planning are the vital steps. Visualize if the subject, wearing the garments, and the background complements each other and does not clash. Photos to include in a fashion lookbook should be professionally taken. Also, make sure it's in high-resolution quality. Poor imaging denotes a less-invested fashion lookbook project.
The truth is, the costing value cannot be determined concretely and exactly. Producing a fashion lookbook is a lucrative task. You plan with the media planners, hire models and artists, graphic designers, and many others. Plus, if you do not have the pieces of equipment for shooting, rental fees are also costly.
The same as print fashion lookbook, a digital fashion lookbook is intended to be viewed and read but through digital platforms. Instead of scanning through physical pages, these are widely distributed online to be readily scanned through various gadgets such as smartphones, tablets, and computers.
The best way to engage your fashion lookbook through digital media is by building an online program or application. It has to be easily accessible on different devices.