Ah! The infamous DL card. When common people hear this term, their eyebrows start to raise. So what are DL cards? DL cards are materials that are made to fit into DL envelopes which has a dimension of 110 by 220. These are the official envelopes used for sending business letters. To promote your business more efficiently, here are steps on how to make a DL card.
So technically, DL cards should fit into the 110 by 220 dimensions of the conventional DL envelope. DL cards are commonly sized to 99 by 210. The envelopes are made bigger than the card to make sure that they will fit just right. Making a DL card and not following that dimension won’t make sense if it won’t fit into a DL envelope.
DL cards are used for official business transactions, and this is a very effective marketing strategy to get more clients and to build stronger relationships between businesses. The content of your DL card should be related to your business. You can either promote your services or products, give testimonials, or share some interesting information and history about your business and how it started.
Most people are visual types of people. The regular person would only read a material that has something that can attract their eyes and interest. Include an attractive photo that is related to your business in your template. If you must put photos of people in your DL card, make sure it’s professionally taken and the should be a formal photo.
Make use of boxes and shapes to organize the contents of your template. Choose a font type that will make the texts look legible. Use a maximum of two to three colors for your designs and make sure that these colors are complimentary. Keep in mind that your DL card should look professional and not artsy.
After designing and working on the layout of your DL card template, check the final layout by doing a print preview of it. See to it that the contents are organized in a smooth flow of information and that the graphics are in high quality. Print your DL card in a thick card stock, preferably the glossy finish. Place your DL card in a DL envelope and mail it out.
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