Marketing postcards are a smart strategy in order to increase sales and to boost new leads towards your business. You can use this method to promote an event, a business, announcements, and you can even attach coupons along with it. Marketing postcards are rare but effective since mail is still present nowadays. To make a marketing postcard, here are ten steps that has to be followed.
5 Steps to Make a Marketing Postcard
Step 1: Plan your marketing postcard campaign
Before jumping in to designing your marketing postcard, its best to determine first what would be your campaign. Determine what the objectives and goals of this campaign are. Identify your audience, settle on a specific category. Create a compelling offer that would really drive them to responding to your call to action. Include a call to action to direct responses.
Step 2: Think of an attractive headline
This is the most important part of your postcard because this is is what will catch the attention of the reader. The headline itself should be compelling enough to be able to draw customers to divulge into what is offered. Choose a smart play of words that will grab attention and will create a desire. Effective headlines sum up the entire offer in a single line.
Step 3: Work on the layout and design of your marketing postcard
The objective of your postcard’s layout and design should be to create desire to the reader. Take note that large headlines written in bold attracts attention. You can use bright colors to emphasize a content. Use font styles that are easy to read on the eyes. Be mindful not to overwork the design of your postcard, and use white space to make texts and images stand out.
Step 4: Choose a paper stock for your postcard
There are two types of paper stock that you can choose from: glossy postcard printing and matte postcard printing. Glossy paper is great for making colors stand out and the shiny coating will protect the quality of the card. Matte paper is for elegant designs. Print your postcard on thicker paper stock with a point number of 13, 14, 15, or 16.
Step 5: The bigger the better
Bigger postcards stand out more in the email, so it’s hard not to notice them. You can print your card on a 4 inch by 6 inch, or on a 5 inch by 7 inch postcard printing. The bigger the postcard, the better. Print your postcard mail at a professional printing shop and make sure to post the appropriate stamp and addresses where the postcard should be mailed.
11+ Marketing Postcard Templates
1. Marketing Services Postcard Template
2. Church Marketing Postcard Template
3. Social Media Marketing Postcard Template
Drive more traffic to your social media sites with this online template. Check out this Social Media Marketing Postcard Template. You can instantly download this template anytime, anywhere on any mobile device. It is a fully editable and customizable template that uses royalty-free graphics to give you that top quality template you need.
4. Small Business Marketing Postcard Template
Having some trouble boosting up you company’s sales? Are you a small business owner who is dreaming to go big in a specific industry? Bring home the bacon with this Small Business Marketing Postcard Template. This template will give you the opportunity to promote your products to your customers and to gain new ones.
5. Marketing Agency Postcard Template
Marketing agencies offer a wide variety of services to be able to help out both small and big businesses. If you are in need of a postcard template to mail out, here is our Marketing Agency Postcard Template. You can fully edit this template using any modern editing applications such as Adobe Photoshop on your smartphone or desktop.
6. Marketing Postcard Template
Get this Marketing Postcard Template for your business to be able to relay your services to more companies. Efficiently use this high quality template as a stationary and marketing strategy to gain more customers. It has a very simplistic and neat design which is appropriate for professional designs such as this one.
7. Free Marketing Postcard Template
Feel free to download this Free Marketing Postcard Template. Its unique layout will give you the opportunity to impress clients and customers. Not feeling the blue color? This template will allow you to change the colors in just a few clicks. Everything about this design allows you to fully edit the layout without being such a hassle.
8. Free Business Marketing Postcard Template
Less is more. With this minimally designed and functional template, new stakeholders would surely do business with you. Feel free to download and avail of this marketing postcard template. Customizing and editing have never been so easy with this one. Start making your postcard now with the help of this free platform.
9. Insurance Business Marketing Postcard Template
Present your insurance company in a unique way by getting this postcard template. Your clients will undeniably appreciate the uniqueness of the layout. The process of customizing the template is easy, just incorporate your information and contact details into the whole design. Your postcard will hit the mark if you download this now.
10. Spa Marketing Postcard Template
A spa is a place for relaxation and peace. Channel your establishments relaxing aura through this Spa Marketing Postcard Template. The fonts and colors are perfect to fit your needs, and you can always resort to customization. The layout is clean, refreshing, and pleasing to the eyes, so what are you waiting for? Download now!
11. Social Media Marketing Postcard
Establish your brand hassle-free by employing the help of this social media marketing template. Simply edit or customize it by adding in your company name and contact details. The template can be downloaded in different editing platforms to ensure full customer satisfaction. Click on the download button now and see for yourself.
12. Real Estate Postcard Template
Entice potential house buyers with this postcard template that offers an elegant design and structural layout. The property you wish to put on the market deserves to be presented nicely to give out character. This ready-made template will help you do the job; it can also be personalized to meet your clients’ needs.